Guest post by Crissy Herron of www.IndieBizChicks.com
One of the best parts about being a blogger is having a readership. Your “readership” is the group of people that regularly read your blog.
Building a large following of regular readers will take a little bit of time. Here are some tips to help you get there:
Write On Topic – Write about the topics your readers want to know about. For example, if you regularly post about sewing patterns and tutorials, your readers would be very confused if you suddenly started writing about motorcycle repair, and they would most likely stop visiting your blog.
If you don’t know what your readers want to know about, take a look at your statistics. Look at your ten most popular posts – this will tell you what your readers have liked the most on your blog, and you can use it as a guide for coming up with future blog post topics.
Post Regularly – It is very important to post regularly. This gives your readers something to come back for. If your posts are very few and far between, people won’t waste their time looking for new posts.
Be Active On Social Media – Being active on social media allows you to interact with people and introduce your blog to them. The more people you know, and are friendly with, the more people who will want to check out your blog. And remember to put the link to your blog in your profile, and don’t be afraid to link to new blog posts via pins, tweets, and status updates.
Comment On Other Blogs – Another way to introduce new people to your blog is by commenting on other people’s blogs. You don’t want to spam anyone’s blog, of course, so make sure your comment fits the post.
For example, if you recently wrote a post with tips on making birthday party decorations, do some Google searches to find some other posts with birthday party tips. Leave a comment on these posts, giving the author genuine feedback or compliments. At the end of the comment, you can say that you have some decorating tips and provide the link to your post with the decoration tips.
Using these methods, you should start to see an increase in the amount of readers that come back, time and time again, to your blog.
Have you had any success building a readership? Do you have any tips to add?
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I love the idea of looking for posts like the one that you just wrote. I am going to start doing that 🙂
Visiting and leaving comments is crucial for increasing your traffic…I visit blogs and comment over and over, if they do not return the visit at some time I quite visiting.
Oh that’s an interesting approach. Do you find that most people will visit you back?
I recently began researching information about creating a blog. I think it’s possible to post a picture on Pinterest and then it will link to the blog.
Hi Jana, yea that is possible, but you would want to build a following on Pinterest first too. That way when you pin pictures from your blog, other people will repin them. That’s how you get traffic back to your blog! I hope that helped.
Your advice is very helpful. My business partner and I create handmade jewelry out of upcycled and vintage items and we just took the very scary step of creating a blog. We are struggling with readership so your advice is timely. I’ve posted our blog address in all of our profiles and we link our new blog posts to all of our social media. Starting today we will become more interactive with other blogs. Thank you! If you want to check out our blog we are at http://www.blog.hangupsinkc.com.