Creative Income

The blog dedicated to all things crafty business!

  • Home
  • About
  • Giveaways
    • Win a Ticket to Snap!
  • Newsletter
  • Free eBook
  • Join our Facebook Group

How to Build Your Online Brand

June 28, 2012 by Maggie

Build Your Brand button

There are numerous reasons for artisans to have an online presence, even if you only sell locally or haven’t yet begun to sell your creations.

Community

There are forums and groups online for virtually every interest now. Joining one can offer companionship, support and encouragement, as well as valuable information.

Sharing

Whether you need an objective critique of your creation or just want to display your newest ‘baby’, sharing online is a rewarding experience – for both you and your followers.

Revenue

Making money is usually the primary reason to have an online presence. But times have changed since the ‘90’s. You don’t just build a website and watch the money roll in.

You need to build a brand.

What is “Branding”?

Branding is basically the buzz word for a businesses’, or artisan’s, identity and the marketing of same. In the past if you had a shop you just needed a business card and a sign, and if budget allowed, maybe a print advertisement.

Not now. Creating a brand is much more than a logo, although a logo is a necessity. Branding is more than an ad, but you might want to invest in that as well. No, branding is a full representation of what you do and/or create, what your product or service is, and also who you are.

When you build a successful brand, you’ll have hundreds, if not thousands, of people who will feel they know you and your products/services. You become a mini celebrity in your own online world. That’s not to say you give up your privacy, however. At least, not if you create and build your brand strategically.

Over the coming weeks we’ll do just that – strategically create and build your brand. Creating is the first part. Building your brand, however, is a whole ‘nother thing. By developing and following a plan step-by-step, we’ll avoid one of the most common small business pitfalls – running out of hours in each day.

Colleen Jorgensen is a self-taught artist and blogs at Mural Maker & More. She has multiple websites, besides her blog, that need branding.  She has given up trying to create 28 hours in a day and is now trying to work smarter, not harder.

 

 

  • Author
  • Recent Posts
Maggie
Latest posts by Maggie (see all)
  • Real Life Sales: Getting Your Crafts Into a Shop - November 13, 2021
  • How to Make Money Blogging - November 6, 2021
  • Real Life Sales: Getting Your Crafts Into a Shop - November 18, 2020

Filed Under: Marketing Tagged With: branding, building your brand, Creative Income Contributors, growing your business, promotional, Selling Online

Email Email Facebook Twitter Pinterest YouTube RSS

Subscribe to the Creative Income Newsletter.

Getting Started

5 Easy Steps to a Successful Handmade Business

Start a Handmade Business: Free CreativeLive Class You Don’t Want to Miss!

Categories

Craft Fair Tips

Pricing Your Handmade Goods for Craft Shows

How to price your items is a common source of confusion when handmade artists are starting to sell at craft shows. Not just business-wise (how much to … [Read More...]

Archives

Blogging

Six Easy Tips for Writing an Artist Bio

Craft Fairs

Pricing Your Handmade Goods for Craft Shows

General Advice

Should You Offer Samples of Your Products at Craft Shows?

Getting Started

Starting a Business? Don’t Make These Rookie Mistakes

Organizing

Craft Fairs: Find Success, Make the Sale

Sales Tips

Should You Sell Your Handmade Products on Consignment?

Prime Publishing Craft Group
Copyright © 2022 · Creative Income - A Prime Publishing LLC property. All rights reserved.

About Us Advertise Contact Us FAQs Privacy Policy Do Not Sell My Personal Information Subscribe Terms of Service Unsubscribe

Copyright © 2022 · Tidy Theme on Genesis Framework · WordPress · Log in