Creative Income

The blog dedicated to all things crafty business!

  • Home
  • About
  • Giveaways
    • Win a Ticket to Snap!
  • Newsletter
  • Free eBook
  • Join our Facebook Group

How to Build Your Brand Online: Getting Found with SEO

August 7, 2012 by Maggie 2 Comments

Build Your Brand button

How do people find your website on the internet?

This might seem like an obvious question, but think about it. The most common way people search is with words and phrases, right? No problem. As artisans we know all about what we’re creating, so we know what words and phrases are most commonly associated with our products. Or do we?

Wouldn’t it be nice to know what words people are using to search your niche and genre? And wouldn’t it be nice to tag and label your products with these words? You can, and it’s easy.

Google Keyword Tool

Google-keyword-tool-1

Google has something called a Keyword Tool. You type in a word or phrase, then a word ‘captcha’, and hit “Search”.

Google-keyword-tool-2

You’ll then get a list of Google’s top 100 phrases that most closely match the words you entered. The left column shows you a listing of Keyword Ideas.

Google-keyword-tool-3

Across from those on the right side is the “gold”.

  • Competition
  • Global Monthly Searches
  • Local Monthly Searches

How can you use these statistics? By finding keyword ideas that closely match your phrase, have Low to Medium competition, and the highest number of monthly searches.

If you have a craft fair coming up or you primarily sell locally, pay attention to the Local Monthly Searches. Tag your products on your website with these keywords. You can even use them in your social media posts.

If you sell on Etsy and/or your website, use the Global Monthly Searches.

Keep in mind this is a monthly search so take into consideration the season, holidays, etc., for your own products.

If you’re a blogger or have a wide variety of products, it’s easy to get overwhelmed with keywords (also known as ‘metatags’). But there’s a simply way to save all of relevant Keyword ideas.

Google-keyword-tool-4

Just click the box associated with the phrase and ‘save’.

Google-keyword-tool-5

In the lower left corner of the page there’s a pop up menu that will store your saved ideas, making a nice reference when you’re writing product descriptions or a blog post.

A common mistake artisans make is using words that WE know. However, our words and phrases might not be the same that our prospective customers are using.

Try using the keyword tool regularly and see if your Google page ranking and searches go up.

Do you have some tag and labeling tips to share? I’d love to know what you do to improve your SEO.

Colleen Jorgensen is a self-taught artist and blogs at Mural Maker & More. She has multiple websites, besides her blog, that need branding. She has given up trying to create 28 hours in a day and is now trying to work smarter, not harder.

  • Author
  • Recent Posts
Maggie
Latest posts by Maggie (see all)
  • Real Life Sales: Getting Your Crafts Into a Shop - November 18, 2020
  • How to Make Money Blogging - November 4, 2020
  • How to Make Money Blogging - November 30, 2017

Share and Enjoy !

0Shares
0 0

Filed Under: SEO Tagged With: building your brand, Creative Income Contributors, Google Analytics, Keywords, marketing, SEO

Comments

  1. Kat Ayers says

    August 16, 2013 at 10:29 am

    I have been working on trying to learn the secrets of using Key Words successfully for about a year. There is so much written about this subject; it is confusing to say the least.
    This post has broken through all the confusion and made the process of using a Key Word so clear. Thank you for writing a concise and very helpful post.

    Reply
  2. Kat Ayers says

    August 16, 2013 at 10:40 am

    Also, have you noticed that there is a notice at the top of the Google KeyWord Tool page…saying that it won’t be available in the next few months and that we should use Google KeyWord Planner. Any thoughts on using this tool.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Email Email Facebook Twitter Pinterest YouTube RSS

Subscribe to the Creative Income Newsletter.

Getting Started

5 Easy Steps to a Successful Handmade Business

Start a Handmade Business: Free CreativeLive Class You Don’t Want to Miss!

Categories

Craft Fair Tips

16 DIY Craft Booth Ideas

Does your craft booth need some Tender Loving Care - TLC? Whether you’re looking to completely revamp your space or to add a few new additions here a … [Read More...]

Archives

Blogging

10 Tips for Creating a Successful Craft Blog

Craft Fairs

16 DIY Craft Booth Ideas

General Advice

7 Essential Tips for Accepting Credit Cards at Craft Shows

Getting Started

Starting a Business? Don’t Make These Rookie Mistakes

Organizing

5 Ways to Maximize Space in Your Craft Room

Sales Tips

Real Life Sales: Getting Your Crafts Into a Shop

Prime Publishing Craft Group
Copyright © 2021 · Creative Income - A Prime Publishing LLC property. All rights reserved.

About Us Advertise Contact Us FAQs Privacy Policy Do Not Sell My Personal Information Subscribe Terms of Service Unsubscribe

Copyright © 2021 · Tidy Theme on Genesis Framework · WordPress · Log in