I have more than 21k subscribers on my YouTube channel and the most common question I get all the time is how did I get them. When I started my YouTube channel I never dreamed that I will have so many subbies. I thought to myself who will want to watch me? There are so many craft and art channels out there. I was right…there are a lot of channels out there but the way to the viewer’s heart is not only smoother than you think but it can also be fun!
What is your theme?
The first thing you have to do, other than open a YouTube channel is decide what you want your channel to be about. Are you a quilter and you want to teach people how to quilt? Are you a paper crafter and you want to offer people ideas for crafting with their kids. Or maybe you are a mixed media artist and you want to introduce people to an entire new way of making art journals. Regardless of what you decide you have to stick with your decision.
Once you decide your theme the best way to win over the viewer’s heart is to make them want you. How you ask? You decide on a schedule and stick to it no matter what. The best way to create a large following is to post a new video once a week. If you post a new video every week on the same day, at the same time you create a habit. People get used to the fact that they see your video every Saturday at 4pm and they expect it! You want them to expect it because that is when they subscribe. When people realize you have something to offer, like a weekly or a monthly video, they will follow you, because they want more.
Everybody is talking about good content but what exactly is good content? In my experience people are looking for project tutorials that they can make. It doesn’t mean that the projects need to be easy but they need to be well tought! You have to make the viewer think: “Hey I can do that!”. The way to achieve that is to show the entire process, with all the steps slowly, explain the steps and add all the measurements or other details needed to complete the project. Don’t distract the viewer with music in the background or other noises. make sure that there is good lighting and no kids/cats or other disturbances.
When I started I was afraid people would not like my videos because my English is not my first language and I have a little accent. In my first video I explained that to my viewers and I was surprised that not only did it not bother anyone but they loved it. They said my English is fine and they loved my accent. My point is BE YOU. Don’t try to conform with what you think other people are doing. Be yourself, because if you are authentic then your viewers will feel it and appreciate you for it. It’s also the only way you can develop your own signature style. Talk to your viewers like they are in the same room with you and you are making conversation. This way they’ll feel they can get to know you and you’ll build your credibility. Another important thing is to be original! You don’t have to invent the wheel but you can’t copy! By copying I mean create the exact same project as someone else. People are not stupid and they will notice. You can be inspired by other projects but always create them with your own twist and additions or changes.
Spread the Word
Make sure to spread the word about your videos on your blog, facebook and other social media sites. Every Time I posted a video I also wrote a blog post about it with a link to the video. I posted about it on my Facebook page and the groups I was in always with a link to the video.
Building a YouTube following takes time. It took me more than a year before the numbers started to climb. But I stuck with my plan and posted a new video every week. Slowly people started to notice me. After a while when I got some subscribers YouTube started offering my videos to more people and the ball started rolling. You have to be patient and stick to your plan and you’ll see results in no time!
What will your first video be about?
Today Einat is a versatile designer who owns her own business. She dabbles in various crafts from scrapbooking and altered art to mixed media and 3D paper crafts. She teaches online classes and design for several companies. She shares her projects and designs on her blog, FB page and very successful YouTube channel.
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