Being an owner of now two Etsy shops, I know first hand that trying to gain exposure to your shop through all the thousands of shops that sell similar items is pretty difficult. This is true whether it’s on Etsy, Artfire, a stand alone shop, or anywhere on the internet. Luckily there are a few different ways you can actively promote yourself and your shop.
Pinterest is one way you can gain exposure for your products. By pinning the best photos of your products on a board you can easily get more traffic and exposure to your shop. However, Pinterest is also a rapidly expanding website, so while you do have the ability to reach a large number of people, you also have the ability to get lost easily. Especially since Pinterest is geared toward everyone and includes a wide variety of interests.
Looking for a solution? Try Wanelo.
Wanelo is an image bookmarking site much like Pinterest, but it focuses solely on shopping. By joining Wanelo, you can add a little bookmarklet to your web browser and save items to different lists when you’re shopping around the web (which is extremely handy is you are a shop-o-holic). If you own an online store it’s the perfect avenue to promote your shop to an audience of people that love to shop!
It works like any other social bookmarking site where once you sign up you can save any product you find on the internet and include the price and a little description. Then other users can follow you or your lists. People will find items you saves, but the bigger of a following you can create, the better it will be for your shops items. Even huge sites like Artfire have experience a great number of sales from posting to Wanelo!
A few things to remember:
- Like all social media sites, you don’t only want to talk about yourself. Promoting yourself is great, but save things from other shops too!
- Building a community is important so follower other users and have conversations!
- Post your best photos! Since the site is entirely visual you want to make sure you pick the best representation of your products to put up.