So many people are doing it well that if you don’t bring your A-game, you’ll quickly be left behind. Nobody wants that and the truth is the world will see your epic fails as well as your epic wins. But creating great written content is more than understanding how to format and edit your words. When done properly, you reap all the benefits that come along.
Write how you talk
Think about it as if you’re talking to your friend in person. How would you talk to them? If you aren’t delivering your message in the same way you have conversations, then you will miss your audience. And worse yet, if you use big words, the person you’re talking to in person doesn’t have a dictionary to look that up, so assume the same for the person online.
Think of the issues that your readers have (in relation to your niche) and brainstorm questions that they would ask you if you were sitting down for coffee with them.
Figure out the best title in the world because if nobody clicks on your title, they will never see the amazing post you put together.
Don’t always give people what they want
Your data will always tell you to create certain types of content and on set topics because it’ll drive clicks – but if you do that, you miss out on some opportunities to challenge your audience, surprise them and provide something different and memorable.
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