To tell the truth, craft shows are a lot of work. They require a stressful amount of time and energy. Things can get a little hectic during the fall and winter craft fair season. Why? This is the busiest season because people are ready to not only purchase gifts, but also score some handmade holiday decorations as well! So, we’ve put together some craft fair advice because the goal is to be more relaxed and organized. When you are less stressed, you’ll be better-suited to focus on what’s most important: selling your merchandise and meeting new potential clients.
Getting Ready for Fall and Winter Craft Fairs
Craft Fair Planning Tip No. 1: Make a Timeline
Make a timeline for yourself using a calendar. You can also include any marketing plans for different social media platforms to help your marketing campaigns be ready to launch on time.
Craft Fair Planning Tip No. 2: Take Inventory
Take an inventory of all your completed products ready to sell. Also, make a list of the items that need to be completed before the show in order to be more organized and prepared.
Craft Fair Planning Tip No. 3: Plan Your Display
Decide how you will display your products. Presentation is key, so if you’re planning on selling at a Christmas craft show, then make sure you have the seasonal decorations and displays that will make your booth pop. If you’re planning on doing a super fancy and more complicated display, then make sure ahead of time that everything including color schemes work.
Craft Fair Planning Tip No. 4: Plan Your Transportation
Have your transport to the show prearranged. How will you and your products get to the show? In the chaos of preparing for this busy season, you can’t forget that you’ll need to transport all your completed work to the booth. Ensure that you will have plenty of packing materials and boxes to safely store your merchandise.
Craft Fair Planning Tip No. 5: Have an Extra Set of Hands
Is someone going to help attend to the booth and customers? If you plan on having an extra set of hands during this busy season, then make sure all arrangements are made, and you have a handy helper already lined up well in advance. Make sure tasks are delegated before the show, so there isn’t any confusion the day of.
Craft Fair Planning Tip No. 6: Market Yourself
Market yourself before shows. If you have a mailing list or just a handful of regular customers, then let them know well in advance that you’ll be attending a specific show. Feel free to send them a reminder once it gets closer to the date of that show.