Creative Income

The blog dedicated to all things crafty business!

  • Home
  • About
  • Giveaways
    • Win a Ticket to Snap!
  • Newsletter
  • Free eBook
  • Join our Facebook Group

Guest Post: How to Get Started: Facebook Business Page Part 3

August 24, 2015 by Jennifer Priest

Now that you’ve set up a Facebook Page for your business and you’re posting regularly, the next step is to measure performance and to look into using Facebook Ads to promote your business.

How to Get Started: Facebook Business Page Part 3

by Jennifer Priest

 

How to Use Facebook Insights

At the top of a Facebook page is a tab titled “insights”, Click the tab to see lots of in ­depth information about the page’s posts, the page’s followers and more. The information is all valuable but can be overwhelming when you are just starting out managing your own Facebook business page. Here’s where to start:

Social Media

Pages to Watch

Scroll down on the first page of the Insights to see a section titled “Pages to Watch.” Choose at least five to ten pages to watch. These should be the pages of your competitors, similar businesses, and other businesses you work with. You can see how their pages are performing as well as the top posts for each page from the last week. You can share their top performing posts to provide more content to your page as well as to see what posts are working well.

Social Media

Posts Tab

On the posts tab, you can see a graph showing when your followers are online over a 24 hour period. Consider posting at the times when your followers are online the most. Click on the “Posts Type” tab to see which types of posts get the most and the least engagement. Use this information to determine what to post.

Facebook Ads

There are some misconceptions about how Facebook Ads work and a belief that Facebook is a “pay to play” platform. You can use Facebook ads with very little money to get more reach and to target specific audiences. I recommend starting with a small budget of $5 to $20 per post and target different demographic groups to test the waters.

Social Media

Facebook Ads Manager

Use the Ads Manager to create “dark posts”. ­ These posts show in the newsfeed but do not live on your Page. You’ll get likes from these ads. Promote something that is going to make you money.

Boosting Posts from the Facebook Page

Do not boost posts. ­ In my experience, this has not paid off as well as creating targeted ads in the Ads Manager.

Social Media

Ads for “Likes”

Avoid ads for likes. If you advertise something you can make money from, then the “likes” will come from that ad because it has a button for people to like the Page. Paying for likes does not equal sales or growth.

Social Media

Learning how to read your analytics and how to use the Facebook Ads Manager gets easier with time and practice. Make a point to check into your Facebook Insights once a week to get a lay of the land. Test out using the Ads Manager with a small investment of $5 to $20 per ad. Learning how to use these tools can give your business a leg up while other creative businesses are not using these tools.

How much do you think ads will help your business on Facebook?

  • Author
  • Recent Posts
Follow Me
Jennifer Priest
Blogger at Just JP
Jennifer shares her love of creativity, DIY, and practical living at Just JP and through her online classes. She also runs the consulting firm Rainmaker Media Works, providing social media management services and blogger outreach for craft product manufacturers as well as coaching services to artists and makers.
Follow Me
Latest posts by Jennifer Priest (see all)
  • Guest Post: How to Get Started: Facebook Business Page Part 3 - August 24, 2015
  • How to Get Started: Facebook Business Page Part 2 - August 17, 2015
  • Guest Post: How to Get Started: Facebook Business Page Part 1 - August 4, 2015

Filed Under: Uncategorized Tagged With: Facebook, getting started, growing your business, Guest Post, Jennifer Priest, Social Media

Email Email Facebook Twitter Pinterest YouTube RSS

Subscribe to the Creative Income Newsletter.

Getting Started

5 Easy Steps to a Successful Handmade Business

Start a Handmade Business: Free CreativeLive Class You Don’t Want to Miss!

Categories

Craft Fair Tips

Pricing Your Handmade Goods for Craft Shows

How to price your items is a common source of confusion when handmade artists are starting to sell at craft shows. Not just business-wise (how much to … [Read More...]

Archives

Blogging

How to Make Money Blogging

Craft Fairs

Pricing Your Handmade Goods for Craft Shows

General Advice

7 Essential Tips for Accepting Credit Cards at Craft Shows

Getting Started

Starting a Business? Don’t Make These Rookie Mistakes

Organizing

Craft Fairs: Find Success, Make the Sale

Sales Tips

Real Life Sales: Getting Your Crafts Into a Shop

Prime Publishing Craft Group
Copyright © 2023 · Creative Income - A Prime Publishing LLC property. All rights reserved.

About Us Advertise Contact Us FAQs Privacy Policy Do Not Sell My Personal Information Subscribe Terms of Service Unsubscribe

Copyright © 2023 · Tidy Theme on Genesis Framework · WordPress · Log in