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In the last installment, we covered how to set up a Facebook Page for your business. Once your Facebook business page is set up, your success will depend on what you post to the page itself. In this installment in the series, not only will we cover basic Facebook business advice, but also what to post and what not to post on your Facebook business page.

How to Get Started: Facebook Business Page Part 2

By Jennifer Priest

What to Post on Your Facebook for Business

Before posting to your social media accounts, consider how your post adds value to the lives of your followers. Social media should be used to create a connection with people who have an interest in your brand and the subject matter you cover. See below for some ideas of things to post to your Facebook page.

1. Your own blog posts ­ make sure to link to them and use photos when you can.

2. Other people’s blog posts and content. Share blog posts from other influences and share posts from their Facebook pages as well. Anything you think would compliment your products and brand, share it to your page.

3. Make pretty graphics. Use software like Canva to make quotes and tips into shareable graphics.

4. Video. Right now, video is doing great on Facebook, getting four to ten times the reach as text posts in my experience. Consider making short videos or sharing snippets of video to your Facebook page to reach more people and build your following faster.

At the end of the day, the goal is to get people to interact with what you post by liking it, commenting on it, clicking it, and sharing it. Facebook recently also changed their algorithm to consider how long a person reads your post so be sure to include a good amount of useful text to also benefit from people reading your post.

What not to post:

Avoid posting things that do not compliment your business and could possibly alienate followers. As a rule of thumb, avoid any of the following, unless your business covers that subject matter:

• Politics
• Religion
• Current Events that are polarizing (court cases, military actions, celebrities)
• Negativity about other people, brands, or businesses
• Memes, inside jokes, or crass comedy. Depending on your demographic, they might not be tolerant of things you find funny if they don’t directly relate to your brand.
• Profanity, ­ unless it is part of your brand

Some people believe that it is impossible to build a fan base on Facebook without ad money. It is possible to organically build a following on Facebook; success hinges on creating and sharing great content that other people find valuable. In the next installment, we will cover using Facebook Insights to analyze your Facebook business page’s performance as well as how to use Facebook ads to promote your business.

What are some kinds of posts that make you unfollow a page?

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Jennifer Priest

Blogger at Just JP

Jennifer shares her love of creativity, DIY, and practical living at Just JP and through her online classes. She also runs the consulting firm Rainmaker Media Works, providing social media management services and blogger outreach for craft product manufacturers as well as coaching services to artists and makers.

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Latest posts by Jennifer Priest (see all)

• Guest Post: How to Get Started: Facebook Business Page Part 3 - August 24, 2015
• How to Get Started: Facebook Business Page Part 2 - August 17, 2015
• Guest Post: How to Get Started: Facebook Business Page Part 1 - August 4, 2015