In addition to Handmade and Supplies, the other large category on Etsy is Vintage. Consisting of items that are at least 20 years old, this section has something for everyone! As a lover of all things from the past, here are my tips for successfully selling vintage goods on Etsy.
Make Sure it’s Vintage
As previously mentioned, items must be a minimum of 20 years old to be considered vintage on Etsy’s marketplace. Dating an item may require some internet research on age and condition, so the more you know the better. Also be prepared to answer customer questions via “convo” regarding details of a vintage item listing.
Use specific decades or styles in your titles, descriptions, and tags only if they apply to your item. This will help shoppers accurately find your item on Etsy and search engines, in addition to showing customers you are knowledgeable about vintage. Some popular terms include: 70s, hippie, Art Deco, Modern, retro, etc.
Include Lots of Photos
A variety of photographs can help entice buyers. Try to include pictures of your item on a model or mannequin (if applicable), detail shots, and perhaps one of the product next to a ruler (if it’s small). Be sure to take close-up photos of any damage, labels, interesting details, or other information that your customer would appreciate knowing before buying.
Measurements are important for all Etsy listings, especially vintage items. For example: clothing sizes have changed drastically over the years, so providing detailed length, inseam, and bust numbers can make it easier for a shopper to find the right fit. In turn, this will also save you time and frustration over returned orders or customer complaints!
Be Honest About Damage
Many buyers won’t mind slight marks or wear on vintage goods if indicated in the listing- but almost all would be unhappy to find undisclosed damage. Don’t claim an item is in “perfect condition” if it is clearly not flawless. Some savvy Etsy shoppers may even buy a vintage item that needs repairs and do it themselves! As long as you are up front there shouldn’t be any issues.
What other details do you include in your own vintage listings?
By Rebecca George (Purple and Lime)