While you’re making personal resolutions for 2013, how about implementing a few for your Etsy shop? From photos to tags, the simplest changes can be the most effective. The following Etsy tips will help you tweak your shop for maximum exposure in the New Year!
1. Check Your Tags
Reviewing your tags is especially important right after the holidays. It’s easy to forget to remove all the sale, promotional, and holiday tags we add throughout the year. Using Shop Stats, replace old tags with keywords and phrases that have been getting views for your listings.
2. Improve Your Photos
Photos are one aspect of an Etsy shop that can always use improvement. Try to use all five photo spaces on each listing to both improve your SEO and give customers lots of information. Also think about switching out really “summery” product photos for more “wintery” themes (or vice versa) if you make seasonal items.
3. List New Items
With the new Etsy Gift Cards, recipients will certainly be shopping in January! Why not list new items in your store to draw in more sales and views? Since this time is less hectic than the holiday rush, you can really make each listing shine.
4. Fill Out Your About Page
The “About” page is a new feature that Etsy added in 2012 (Found under Your Shop>Info & Appearance>About). Here you can talk a little about yourself and document your process for creating items. Upload photos, link to Facebook and Twitter, and more on the About page! Find out more on how to create an about page on the Etsy blog.
5. Re-Read Your Shop Policies
Now is the time to review your “Shop Policies” and make any updates if necessary. Be realistic in your terms, and consider situations that have occurred in your Etsy store in the past year.
What other resolutions do you have for your Etsy shop? Leave in the comments below.
By Rebecca George (Purple and Lime)