Social media has changed the way we meet people, share ideas, and do business. If you’re not using social media to your fullest potential, now is the time to start.
Social media can be a little intimidating. There are a lot of networks out there and more keep popping up every day. Don’t overwhelm yourself and feel that you have to join all of them or spend nine hours a day jumping from site to site.
My favorites include Facebook, Twitter, Pinterest, and Instagram. Choose a couple networks that you enjoy and spend the time you have available on them. A few minutes here and there throughout the day adds up over time, The goal is to be consistent, interact with others, and don’t forget to promote your business!
Of course, you don’t want to sound like a commercial. The 80/20 rule is a good ratio to shoot for. If you have 10 social media updates, 8 of them should be social and 2 of them should be about your business.
Not sure how to talk about your business without sounding pushy? You can lead with other topics, that bring the conversation around to your business. For example, you could post some links to your latest blog posts. That’s simple and it’s not pushy at all. You could also post pictures of projects you’re working on, as well as photos of or the links to items that you’ve recently listed. This way, you are letting people know that your business exists, and they can choose to visit the links and ask you questions about your items.
Social media is a great way to meet new people and introduce them to your business. Who knows? You may be chatting with someone on Twitter about your favorite TV show and they could turn into a loyal customer.
By Crissy Herron, www.IndieBizChicks.com
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