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Sometimes handmade business owners decide to rebrand, and that’s okay! There are many reasons why they would do this- from a new product focus to a name change to a need for something different and fresh. If you chose to rebrand there are a few important things to consider. You’ll have to update your logo, social media, and website as well as making an announcement (especially if your company’s name changes). Here are a few ways to make the branding transition easy and smooth for your business…
Decide What You Want to Change
The first step is figuring out what should be changed. This totally depends on the purpose of your rebranding, so think about what needs to be updated for continued success. The most common reason for rebranding is that a business owner wants to change the name of their company. Even if you don’t want a different name, you may still wish to alter your color scheme and logo as well as the products you are making and selling. Do some serious brainstorming about what kind of changes you want to make and that will give you a plan for rebranding.
Make a New Logo and Graphics
If you want to overhaul your visual branding it’s best to start by creating a new logo, header for social media pages, watermark image, and website graphics. This is really important, especially if you are changing your business’ name! You can either do this yourself (if you’re pretty good at graphic design), or you can hire a professional. Make sure to have the color, mood, font, and style fit together so your branding is cohesive.
Refresh Your Social Media
Once you’ve created new visual elements for your rebranding it’s time to refresh your social media accounts. This includes changing your profile and cover photos, updating your account handles and names, and more. Basically anything that refers to your old brand identity (and that will be immediately seen by visitors) should be switched out. You don’t necessarily have to delete everything with your old branding, but some companies do go this route.
Update Your Website and Online Store
You’ll also need to change out the profile pictures and images on your website as well as your online shop (if they are separate). Also remember to update your “About” and other profile pages with the new information. If you sell on a platform like Etsy make sure to follow their Terms of Use with regard to changing listings (don’t avoid fees by changing your existing active listings to different items, etc.)
Announce to Your Customers and Fans
After you made these branding changes it’s time to let your existing customers, fans, and friends know! You can announce this on your social media platforms as well as sending out an email blast to your existing mailing list. Not only will they appreciate the update, but it will also help them recognize your new business look and identity when it comes across their newsfeed. Also consider offering some kind of coupon or discount to celebrate your rebranding. Just don’t be spammy by messaging people who haven’t given you permission to contact them.
Have you rebranded your company? What other suggestions do you have for the process?
Rebecca George
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