If you have a Facebook brand page for your craft business (which you definitely should), you may have noticed changes happening left and right to them. I know it can be extremely frustrating to keep up with all the updates and new gadgets that Facebook keeps adding to pages. But when it comes down to it, it’s a free service that holds a huge number of your customers in one place. That’s why my general philosophy is to roll with the punches when it comes to Facebook. Just know that it will change and be prepared to read some articles and change your practices a little bit when it does.
In the meantime, you can pick up little hints and tricks for using your brand timeline more effectively, which will, hopefully, make your post even stronger and more engaging. And more engaging posts mean more fans and possibly more sales!
This article from Mashable has the perfect tips. In the slideshow they teach you how you can target your posts for specific audiences like just women or just specific areas and these posts usually reach more people than normal posts do on average. This feature is really handy if you are going to be at a specific craft fair and want to tell specifically the fans that live in your state. It also teaches you how to create a poll, which is an old feature but a little more hidden now, so that you can learn more about your fans.