If you sell at enough craft fairs you’re likely to experience a disappointing one soon or later. It happens to all of us. There are many factors that can make or break a craft fair–from the weather, to the type of crowd, to the types of products you choose to bring. I’ve been there, so here are some of my top craft fair advice you through!
1. Keep Smiling
Maintaining a positive attitude will help attract at least a few customers. If shoppers walk by your table and see you looking upset it will keep them from stopping to browse. Smile and chat with everyone because you never know who you’ll meet. Boutique owners, bloggers, and other people you might want to work with have been known to frequent craft fairs. Even if you don’t have sales that day you could still make an important connection!
2. Give Out Business Cards
Even if a craft fair was not good for you that particular day, give out lots of business cards. It may lead to online sales or future opportunities. I almost always get custom item requests after a show and have even met store owners who placed wholesale orders months later. Try to give everyone who stops at your booth a card, button, postcard, etc.- any promotional materials you have to make them remember you and your handmade items.
3. Stay Busy by Crafting
Always bring a little project to work on while you’re at the show. It will keep you occupied and help the time go by more quickly. Shoppers are also more likely to stop at your booth and ask questions about what you’re making and your process, which could lead to a sale!
4. Learn From the Experience
Not every show works for every business. Think about and analyze what caused it to be a disappointing event for you. Was it a variable like bad weather at an outdoor show that might be different next year? Was it bad because it was poorly planned by the organizers? Or did you make some small mistakes while preparing that you can remedy for next time? Use your judgement- if an event was not profitable or successful for your business in any way don’t do it again!
How have you stayed positive during a rough craft fair? Let us know, and then check out my Etsy shop!
- Five Easy (and Fast) Ways to Improve Your Etsy Shop - February 10, 2018
- Pricing Your Handmade Goods for Craft Shows - October 13, 2017
- 5 Unexpected Items to Use in a Craft Show Display - September 21, 2017