Every small business owner will eventually face rejection, disappointments, and failures over the years. This is a topic that people don’t really like to talk about, but I think it’s important to discuses because it happens to everyone! As crafty company owners we tend to obsess about the negative and forget all about our accomplishments and positive feedback. Here are a few tips to help navigate through those times:
Use It To Improve
After a business-related disappointment it’s important to ask yourself one question: how can I use this to grow as a business owner? Did you not prepare as much as you should for the new class you’re teaching and it didn’t go well? Next time, make sure to practice more ahead of time. Is a customer complaining about the item you sold them? Try to improve your products and take the feedback into consideration. If the disappointment involves things you can change and work on, analyze it thoroughly and use it to be even better in the future!
Remember That It’s Not Personal
You can’t make everyone happy, period. Here are a few examples: at some point you might have an unhappy customer or not get into the program you really wanted to be a part of, but it’s not always a reflection of you or your the quality of your products. Maybe there were too many artists in the same product category who applied to the same show as you, so you weren’t accepted this year. It does not mean that your work isn’t beautiful and amazing. Sometimes business is just business (and not personal).
Don’t Give Up
It may sound cheesy, but don’t let one failure sour your whole business. All of the most successful entrepreneurs have has major stumbles along the way, and the ones that became household names never gave up. Try to focus on the successes you’ve had in your crafty business rather than the let-downs. I know this can be hard, but it’s the best way to stay motivated and accomplish your goals.
Laugh About It Later
Disappointments may seem like a huge deal at the time, but months or years later you can laugh it off and consider it a learning experience. I remember being so upset when I didn’t get into a certain art show, but now it doesn’t even seem that important- and the show isn’t even being held any more. Time- and having a good sense of humor- can help put things in perspective.
What other ways do you handle this type of situation?
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