Smile as often as possible! People won’t want to approach your craft fair booth or ask you questions about your business if you look intimidating.
Be sure that the prices are clearly displayed for each item/set of items. If a customer does not know how much something costs, and is too shy to ask, they may leave without making that purchase.
Bring stock in all sizes, colors, or scents so you have something for everyone. You never know what someone may want, and you could miss out on a few extra sales each day by being conservative with your inventory.
If you are going to be selling outside, make sure your craft fair booth is the sort of place a customer might want to venture to in order to get out of the heat for a moment. Have a fan set up, provide paper fans, or drape light and airy fabrics around your booth to keep it cool and cozy.
Keep one stack of business cards near the front of your booth for potential customers or small shop owners to snag and one stack back by where you will package each sold product. That way, you can slip one to each customer as he or she leaves.
Don’t bring a pet if you are selling at an outdoor craft fair. It will only distract you from the task at hand — representing your small business and selling your products!
Have a small snack for yourself. It is important to stay alert and comfortable throughout the day so you can be your best self. Just make sure it’s not something that will leave your fingers messy, a food that creates crumbs, or a snack with a strong smell.