Whether you’re a craft show veteran or newcomer, getting your display right is key. In a sea of hundreds of sellers, it can be difficult to figure out how to stand out. So, I thought I’d gather up some “booth-spiration” to get your creative juices flowing. There are two important thing that you want to take a look at. The first is how you’ll display your name. Every booth should have a sign, a BIG sign. You want people to know who you are! The other important thing is your display. You want your booth to stand out from the crowd.
There are a couple of ways you can display your sign. One way is in front of your tent:
My eye was drawn to both of these. There’s no chance you could miss either of these at a show. Another way to display your sign is in front of your booth at the bottom:
Popko Shop and Janie XY
This would work if you only have one little table. Both of these are big enough that you’re eye is drawn to them. Plus, each gives an idea of the brand. Another option is putting the sign behind your booth, kind of like a backdrop:
Just like the other signs, they’re large enough to grab your attention and let you know who’s booth it is.
Once you’ve decided on a sign, you’ll need to plan out your display. It can be hard deciding how you want your booth to look. the best suggestion, make it as creative as you can. Check out the three below:
The first is set up like a little bakery window, another like a food truck, and the third like a little cafe. All these are eye catching and would stick out from the crowd. You can also get creative with your product display. Check out the pictures below:
From Top Left to Right: Ya-Ya’s Creative Boutique, Flock Home, Julie Mckinney and Gail Ross, Vintage Nest, Cloth and Ink, Artifacts by Jane, Flock Home, Funky Vintage Lovely, and Beau Ideals.
There are so many creative ways to display your handmade items. It doesn’t mean you have to spend a bunch of money to create a fun display either. Almost all the materials in the booths above are recycled. You can use a ladder, an old shopping basket, a clothes drying rack, or come old wooden crates. Another thing to consider is how you want your display to look:
From Left to Right: Soleil Selene, Hello, Friend, Olive Blue, Lizbeth Navarro Ceramics, nickwilljack, Peg and Awl, Elise Joy, Sprouted Designs, and Besserina
You can keep it clean and simple, or you mix it up. The most important thing is that it reflects your brand and stands out from the crowd. If you can do those things, then you’ll have a stellar booth!
Tell us about the coolest craft fair booths you’ve seen. What made them stand out?
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