Product display is important. We all know that. But are you aware of just how important it is? As amazing as it would be for our handmade goods to pull customers in all on their own, it is most often a cohesive aesthetic link between your products and craft booth design which interests them most.
Think of it this way. If you walked into a restaurant with bright yellow and blue walls, plastic chairs, and pop music playing over the loudspeaker, and the menu displayed things like pricey steak and lobster, you’d be confused right? You’d probably even be inclined to leave just because of how thrown off you were.
It is also easy to get carried away and try to apply too many craft booth ideas to your overall display. Keeping up with trends is an awesome way to entice customers, but if the trends don’t adhere to the aesthetic of your products, pass them up this time and stick with what’s going to bring you success.
Here are three things to keep in mind when deciding how your craft booth will influence what your craft booth says about your business as a whole.
1. Materials
Think about what your crafts are literally made out of, and think about drawing on that when designing your craft booth. Are your lotions organic? Think about what the word “organic” brings to mind. For me, it elicits images of leaves, soil, and the colors brown, grey, green, and cream. I would expect an organic product to feel a little rough, to be of the earth. I would use rustic-looking materials to build my booth. This type of investigatory/sensory thinking can be applied when creating any booth.
2. Shape
Think about the physical shape of your products. Are they cubic? Are they spherical? Triangular? Try to emulate this shape with your booth displays. If you are selling bowls, perhaps consider spherical light fixtures made of a material that pair well with the materials of your products.
3. Color
Be sure that the colors used in your display and packaging complement your products. You don’t want to display brightly-colored scarves or soaps in a completely neutral scene, and you don’t want to build a booth that looks like it belongs at a four-year-old’s birthday party if you’re selling organic lotions.
These are just three main points to look at when designing a craft fair booth. Remember, ignoring how important a cohesive design is can lead to an unsuccessful fair for your business, no matter how interesting your products are.
How do you determine whether or not your booth displays and products are in harmony?
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