Have you heard? The times, they are a-changin’.
For those social media savvy crafters and bloggers who are already in the know, this might be old news for you. But for those of you who haven’t heard yet – there is a major update coming to Instagram. And it might not be picture perfect.
Basically, Instagram is rolling out a new algorithm that will change the way posts are displayed to users. Instead of displaying posts in chronological order, Instagram will now be displaying posts in order of what they think users would like to see. This is very similar to the way Facebook displays posts in users’ news-feeds.
Now for the real question: is this update good or bad? Well, from a small business angle, this update might not be the news you want to hear. If you are a crafter or blogger that regularly uses Instagram to promote your products, then there is a chance that your posts might not be displayed in your followers’ feeds anymore. And without your new products showing up in users’ feeds, your followers would have to go directly to your Instagram page to view your newest material.
So…what do you think? Has Instagram just made it harder for small business owners?