The blog dedicated to all things crafty business!
A press release is a written statement from your company announcing something big and amazing. It’s directed at the media in your chosen industry, usually to stir up a buzz around a new product line or accomplishment. If you have a large marketing budget you can hire a PR professional, or you can even write […]
Image Source: Flickr Have you recently published a book? Been accepted into a prestigious program or school? Are you about to release a new product or service? Press releases are written statements to the media to announce a wide range of items. Many people send a press release to the media in hopes that a […]
Do you want to get more publicity for your business? Press Releases can help! Press Releases can help you get featured in your local paper, as well as in the national news! And don’t forget “modern” media – they can also help you connect with bloggers and podcasters. You can write a Press Release to […]
I’ve always been a bit of a stickler about having good manners here at home. My kids will back that up, I’m sure. But good manners are also important in your creative business. It makes you look professional and will set you apart from some of your competition. Image Source So what do good manners […]
There is a funny thing happening in the creative business world with our current economy. It seems that creative businesses may have been duped into thinking that their customers only want cheap and quick – at the expense of stellar customer service. The problem is, I can’t ever remember hearing a customer complain about getting […]
Admit it. You always thought it would be kind of amazing if you could design and product your own craft line to sell at store like Micheal’s or Hobby Lobby. Well there is no better way to find out how to work with craft manufacturers than directly from the horse’s mouth. Kathy Cano-Murillo, aka The Crafty […]
You’ve seen other bloggers doing giveaways with their favorite craft companies or receiving “gifts” from craft companies that they can use in making projects and writing tutorials. Well I bet you’ve wondered “how do I make that happen for my blog?” The answer is surprisingly simple: Reach out to the company. Sounds too simple right? Well it […]
Every business has competitors, it’s a fact of life, but you can transform yours into a business advantage by knowing more about their businesses. Watching their new products, marketing approach and sales tactics will give you an insight into how they run their businesses and maybe even some fresh ideas. Remember, just because your competition […]
