The blog dedicated to all things crafty business!
Marketing is an essential part of business. What’s surprising is that many people aren’t completely sure of what it entails. People often associate marketing with advertising and promotion, but this isn’t always the case. Marketing itself is an umbrella that hosts various branches underneath its arch. So if you’re in the beginning stages of a […]
You probably think that title should be FINDING THE MARKET FOR YOUR PRODUCT, right? Nope. Even if you’ve made eleventy hundred doodads it doesn’t mean they will sell – or are selling. You can sit at craft show after craft show and list your items in an online store until your fingers can’t type another […]
One of the biggest challenges for creatives is getting your message to break through the buzz. The internet is literally packed with DIY and craft blogs and sites. Just spend an afternoon surfing the net and you can become overwhelmed fairly quickly. Where do you find your niche in this tsunami of creativity? What makes […]
This is something I have been thinking about quite a bit lately as I re-structure and re-organize my own business. Whether you realize it or not your business has a voice. In your email, printed material, customer interactions and blog or website your voice comes across to your customers and readers. Think about it. What […]
I love when people in a community get together and give each other advice. Especially when it comes to something that everyone is looking to learn how to do better – like run a handmade business or sell crafts online. Unfortunately, our little Facebook community is still growing and we don’t always have the best […]
With the huge numbers of people out of work or underemployed it’s no wonder that more and more people are considering freelance or consultant work. If you have a great deal of expertise in a particular field, are motivated, reliable, connected and professional you may be able to use the loss of a “regular” job […]
I know we’ve talked about giveaways with you before and how they can be a great way to increase your readership and gain exposure, but what we forgot to talk about were the ways that you can host a giveaway on your site or blog to get the most out of them. There are two […]
Just when you thought craft show season was over and you’d get a chance to catch up on some back-work, here come the holidays! Which is also great news if you were worried about your sales slowing down. Image from Market Your Creativity You may think that it’s too late for you now if you […]
One of the things about having my own creative business that seems to take extra bravery and skill is marketing. If you are like me in that you are not independently wealthy you also need to find ways to market your creative business that don’t cost a lot. I am not an expert and I […]
Using your passion to raise awareness and support causes you believe in can be a great marketing technique for your creative business. It doesn’t matter if you use recycled materials, offer a discount after donation, give 100% of your proceeds, or give a portion of your sales to a charity – you can use your […]
