The blog dedicated to all things crafty business!
It’s not easy to market your business to other people. How do you tell a potential investor or client about what you do without sounding like you are pushing a hard sell? How do you explain to someone you admire or look up to about your business without feeling like an impostor? First of all, […]
If you read Part 1 in this series, then you know how important it is to start an email newsletter. But how do you achieve the best results and make sure your newsletter is actually seen? Keep These E-Mail Marketing Principles In Mind: Be consistent and regularly send your newsletter. Respect your customer’s privacy. Avoid […]
If Facebook, Twitter, and Pinterest went away tomorrow, how would you reach your customers? Back in 2003, I started my email list over at Constant Contact because that was all I had access to. Building a website was difficult and blogs weren’t yet mainstream. If I met people at a convention or class I was […]
Are you in a place where you need more customers? This usually happens when you’ve sold your handmade items to everyone you know (and their grandmother) and you aren’t quite sure how to break out and gain new customers. Let’s face it – traditional print ads will break the bank for any small business owner. […]
There are many tools out there for marketing a business, from blogs and Facebook pages to viral videos and the prettiest pictures made for Pinterest. All of these are very beneficial, and can certainly help you grow your business. But my favorite tool of all is a good old fashioned newsletter! Newsletters may not seem […]
Marketing is an essential part of business. What’s surprising is that many people aren’t completely sure of what it entails. People often associate marketing with advertising and promotion, but this isn’t always the case. Marketing itself is an umbrella that hosts various branches underneath its arch. So if you’re in the beginning stages of a […]
You probably think that title should be FINDING THE MARKET FOR YOUR PRODUCT, right? Nope. Even if you’ve made eleventy hundred doodads it doesn’t mean they will sell – or are selling. You can sit at craft show after craft show and list your items in an online store until your fingers can’t type another […]
One of the biggest challenges for creatives is getting your message to break through the buzz. The internet is literally packed with DIY and craft blogs and sites. Just spend an afternoon surfing the net and you can become overwhelmed fairly quickly. Where do you find your niche in this tsunami of creativity? What makes […]
This is something I have been thinking about quite a bit lately as I re-structure and re-organize my own business. Whether you realize it or not your business has a voice. In your email, printed material, customer interactions and blog or website your voice comes across to your customers and readers. Think about it. What […]
I love when people in a community get together and give each other advice. Especially when it comes to something that everyone is looking to learn how to do better – like run a handmade business or sell crafts online. Unfortunately, our little Facebook community is still growing and we don’t always have the best […]
