The blog dedicated to all things crafty business!
This is something I have been thinking about quite a bit lately as I re-structure and re-organize my own business. Whether you realize it or not your business has a voice. In your email, printed material, customer interactions and blog or website your voice comes across to your customers and readers. Think about it. What […]
I love when people in a community get together and give each other advice. Especially when it comes to something that everyone is looking to learn how to do better – like run a handmade business or sell crafts online. Unfortunately, our little Facebook community is still growing and we don’t always have the best […]
With the huge numbers of people out of work or underemployed it’s no wonder that more and more people are considering freelance or consultant work. If you have a great deal of expertise in a particular field, are motivated, reliable, connected and professional you may be able to use the loss of a “regular” job […]
I know we’ve talked about giveaways with you before and how they can be a great way to increase your readership and gain exposure, but what we forgot to talk about were the ways that you can host a giveaway on your site or blog to get the most out of them. There are two […]
Just when you thought craft show season was over and you’d get a chance to catch up on some back-work, here come the holidays! Which is also great news if you were worried about your sales slowing down. Image from Market Your Creativity You may think that it’s too late for you now if you […]
One of the things about having my own creative business that seems to take extra bravery and skill is marketing. If you are like me in that you are not independently wealthy you also need to find ways to market your creative business that don’t cost a lot. I am not an expert and I […]
Using your passion to raise awareness and support causes you believe in can be a great marketing technique for your creative business. It doesn’t matter if you use recycled materials, offer a discount after donation, give 100% of your proceeds, or give a portion of your sales to a charity – you can use your […]
There are numerous reasons for artisans to have an online presence, even if you only sell locally or haven’t yet begun to sell your creations. Community There are forums and groups online for virtually every interest now. Joining one can offer companionship, support and encouragement, as well as valuable information. Sharing Whether you need an […]
In order to make your craft business successful, no matter what kind of business you are running, you need customers or an audience. To attract people, you need to get the word out. This part of networking is easy and should cost you little to nothing. I am sure that most crafters who own a […]
Once your crafty business is up and running, there are things you can do to promote it so that you drive more traffic to your store, designs, or blog. Besides using social media to spread the word, you can also design or purchase products that will also help. Here is a list of products you […]
