The blog dedicated to all things crafty business!
There are so many ways to not maximize your potential when beginning your crafty company. From neglecting to offer discounts to having conflicting branding, these errors can hold you back from success. I’ve made some of these mistakes myself when starting out, so here are a few tips to get you on the right path: […]
When you think about setting goals for your creative business, are you thinking in tangible or abstract terms? The abstract is all about thoughts, ideas and concepts. That’s where we all start our process of designing wonderful crafts and handmade beauties, so it feels like a natural place to start thinking about creative business goals, […]
In an increasingly visual world, knowing not only how to build your brand but how to have a distinctive brand identity can help your creative business stand out. Here are 2 branding tips you can use even if you’re on a shoestring budget! 1. Start with a color palette Choose a color palette to represent your business and […]
If you are any kind of consumer, you probably already know that marketing is mission-critical for any kind of business. We are exposed to the marketing efforts from the creators of all our favorite goods and services – and if we bought (or even just celebrated) whatever they’re offering, we are proof that their marketing […]
QR Codes originated in the logistics field as a way to track inventory and products in warehouses, similar to barcodes. “QR” stands for “quick response”**, as the code is a way to store a lot of information in a small graphic and receive a quick response when scanned. A few years ago, companies started […]
It’s not easy to market your business to other people. How do you tell a potential investor or client about what you do without sounding like you are pushing a hard sell? How do you explain to someone you admire or look up to about your business without feeling like an impostor? First of all, […]
If you read Part 1 in this series, then you know how important it is to start an email newsletter. But how do you achieve the best results and make sure your newsletter is actually seen? Keep These E-Mail Marketing Principles In Mind: Be consistent and regularly send your newsletter. Respect your customer’s privacy. Avoid […]
If Facebook, Twitter, and Pinterest went away tomorrow, how would you reach your customers? Back in 2003, I started my email list over at Constant Contact because that was all I had access to. Building a website was difficult and blogs weren’t yet mainstream. If I met people at a convention or class I was […]
Are you in a place where you need more customers? This usually happens when you’ve sold your handmade items to everyone you know (and their grandmother) and you aren’t quite sure how to break out and gain new customers. Let’s face it – traditional print ads will break the bank for any small business owner. […]
There are many tools out there for marketing a business, from blogs and Facebook pages to viral videos and the prettiest pictures made for Pinterest. All of these are very beneficial, and can certainly help you grow your business. But my favorite tool of all is a good old fashioned newsletter! Newsletters may not seem […]
