Want to start a craft business? Congratulations – that’s great news! As you probably know, a lot of time, effort and money go into building a brand and turning your dream into a reality. Unfortunately certain things that seem like no-brainers can slip by and ultimately hurt your business. Make sure you get off to a successful start and avoid rookie mistakes that will ultimately handicap your growth.
In her post for Katie Wagner Social Media, Monique and Manour provides tips time (and money) saving tips for brand new business owners. The three mistakes she lays out may seem pretty basic, but they are often made by everyone, even seasoned professionals. For instance, a poor online presence can lead to poor sales and no new customers. Even if you own a brick and mortar store and have no plans to start an online shop, you need to build up a following online. Every business owner should have a solid social media plan and website, which should be updated often. Invest in help if you need it – don’t be afraid to spend a little extra to make sure your site looks good and sounds even better. After all, if your site has a ton of typos or broken links, people won’t trust you to deliver quality products.
For two more tips for avoiding rookie mistakes, check out Small Business Branding Mistakes to Avoid.