So business card design has you stumped, huh? That’s ok! Walking on the tightrope between “too creative” and “too professional” can be a little tricky, especially when you’re the owner of a crafty, handmade business.
Nailing your business card design down so it complements your creative business and product aesthetic is crazy important. Your business cards speak for you after customers have left your craft fair booth or shop.
Today, I’m sharing some business card design tips for you to keep in mind when thinking about how your cards relate back to your work. And don’t stress at all! Business card design should be fun, especially for a crafty businessperson like you!
1. Let Your Image Do the Talking
A good business card can do a lot more than convey you basic contact info – it’s also a chance to engage or re-engage a customer with your work. Consider using the full back of your card to show off a great photo of a favorite piece. Avoid using a collage of images. One or two perfect images will be an invitation to check out your full line on your website or Etsy shop. Choosing a simple front with a solid color and a beautiful color image for the back will classy and memorable.
2. Stick With a Limited Palette
In most cases limiting your font and color choices results in the best approach for business cards. Along with a great image, choosing one or two nice fonts and no more than 3 colors is a good bet. It’s usually best to refrain from using more than two fonts on something as small as a business card.
3. Create a Graphic Look that Complements Your Work
When designing cards for other artists, I often will base the color scheme on colors found within their signature work. If using an image, you can isolate a couple of the colors from the image to use as your palette. If you want to emphasize the playful or unique side of your creations, you might add an unusual font into the mix (when using specialty fonts I recommend using them very sparingly, as an accent).
An artist or crafter can never really go wrong with a “gallery style” look – white base, relatively small black or gray text in a classic font, and one or two great images. If you find yourself intimidated by the design process, or don’t have a lot of time, this look always stays classy.
4. Choose the Right Tool
For most people, using an online design tool is the safest bet. It will guarantee you a print-ready design. For example, the free business card design tool at Cardette.com produces a finished PDF to send to a printing service, or automatically sets your design up for home printing. Most online printing websites have online design tools which are easy to use if you plan to order printed cards from them, as long as you find a base template that works for you.
If you are confident preparing artwork for print, then design tools like InDesign or Illustrator are a great choice! Just remember: if you are having your cards printed by someone else, all of your images need to be at least 300dpi. 200dpi is ok for home printing.
5. Don’t Leave Out Any Important Info
Check and double check for typos and mistakes. What information you include is up to you–many crafters don’t wish to include a physical address, for example. Essential info includes: your email address, website, and etsy shop URL. Include whatever will connect people to your work as easily as possible!