Business Blogging Part 3: How to Extend Your Handmade Company’s Branding to Your Business Blog

For the next part of this series let’s talk about how to coordinate your business blog’s look with your company’s branding. If you want your blog to be associated with your website and online shop it’s important for them to have the same kind of writing style, colors, photos, and more.

This will give your blog a professional touch as readers will see that your content and your products are related. Here are a few tips for connecting your branding to your blog:

Keep the Font and Colors Consistent

It’s easy to make your business blog flow with the style of your shop and website. The blog’s header, font, colors, etc. should be similar and include your logo and a link back to your web pages. For example, if you create colorful floral-themed cake toppers, don’t design your business blog with a space-inspired futuristic theme. Instead, make it align with your products and use the bright colors from your products for the background and font.

Use Your Own Photos for Posts

In order to maintain the synchronicity between your site and the blog you should also use your own photos. This includes product shots that relate to the content as well as photos from events you’ve participated in like craft shows and fairs. Stock photos that aren’t in your color palette or style will cause confusion for your blog’s readers. If you don’t have the right photo for your post it’s okay to use public domain photos as long as they fit your look and theme. Always make sure you have permission to use an image and also give a photo credit or link in the post.

Write About Your Products

This is a question many handmade bloggers face. How much should you mention your own items when writing? I believe it’s okay to discuss your products and brand on your business blog. But you don’t want to go overboard and make the blog all about promoting your items as this will seem too salesy. Instead, reference them when offering specific business advice and information! Your experience in creating and selling handmade items will most certainly influence your blog’s content, so explain to readers what you make and what you’ve learned along the way.

What other techniques do you use to keep the branding consistent between your blog and website?

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Rebecca George

Designer at Purple and Lime, Inc.

A Cincinnati native, Rebecca studied Art History & Geology at the University of Michigan. From there, she earned a degree in Fashion Design and Marketing from the American Intercontinental University in London, England. Highlights of her career include having several pieces from her graduation collection featured in the international fashion magazine i-D (UK, Feb. 2007) and working on men’s leather pouches for the movie Elizabeth: The Golden Age (which won an Oscar for Best Costume). Her brand "Purple and Lime" is a line of super-fun womenswear, jewelry, and accessories based in Chicago. She has been successfully selling her line on Etsy and in shops for four years, and enjoys teaching others about online handmade selling!

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