Creative Income

The blog dedicated to all things crafty business!

  • Home
  • About
  • Giveaways
    • Win a Ticket to Snap!
  • Newsletter
  • Free eBook
  • Join our Facebook Group

Business Blogging Part 2: What to Write About on Your Craft Business Blog

December 29, 2016 by Rebecca George 2 Comments

So you want to start your own business blog- great! If you love writing and have advice to share this can drastically increase your exposure and site traffic while helping others. Whether it’s a part of your website or a stand alone blog, be sure to offer a unique perspective on various topics to keep your readers engaged. Here are my top tips for what to focus on for your blog. These pointers are geared towards handmade-type companies, but anyone can benefit from this info if you want to start blogging about small business!

Your Experiences

Nothing comes across as more valuable and relatable than writing about your experiences in business. Whether you have been making pottery for years and selling it at craft fairs, run your own retail boutique, or are a fine artist, always go with what you know. It sounds simple but this will make for the most enjoyable blog for both you and your readers. For example, my posts for this blog (as a contributor) focus on my most comfortable topics and are based on past experiences. This ranges from selling online (which I’ve done for years now) to selling wholesale to doing craft shows (I’ve participated in many). Write about what you have experienced while running your business and give readers specific examples of situations you’ve faced.

Your Successes

Readers love to hear about your successes! Sometimes it feels awkward to talk up the good things that have happened to your business, but don’t be shy- especially on your craft tips blog. This is the place to describe your positive outcomes and give some hints for how you made them happen. You don’t have to give away your most guarded trade secrets, but definitely write about how you’ve made money and gotten recognition for your work.

Your Failures

Taking about your failures is the not-so-fun part of telling the story of your business. But without this your blog’s advice won’t seem as authentic. People starting out in business want to be inspired by others who have had failures but rebounded to have big successes. You can write posts about which decisions worked out for you and which did not. Your blog can also be a place to vent about the stresses of owning a small craft business. Just be sure to balance out the negative with encouraging, positive hints and tips.

What other tips do you have for starting a business blog?

  • Author
  • Recent Posts
Follow me
Rebecca George
Designer at Purple and Lime, Inc.
A Cincinnati native, Rebecca studied Art History & Geology at the University of Michigan. From there, she earned a degree in Fashion Design and Marketing from the American Intercontinental University in London, England. Highlights of her career include having several pieces from her graduation collection featured in the international fashion magazine i-D (UK, Feb. 2007) and working on men’s leather pouches for the movie Elizabeth: The Golden Age (which won an Oscar for Best Costume). Her brand "Purple and Lime" is a line of super-fun womenswear, jewelry, and accessories based in Chicago. She has been successfully selling her line on Etsy and in shops for four years, and enjoys teaching others about online handmade selling!
Follow me
Latest posts by Rebecca George (see all)
  • 7 Essential Tips for Accepting Credit Cards at Craft Shows - September 30, 2020
  • How to Create a Press Release for Your Handmade Business - September 23, 2020
  • 6 Ways to Get into a New Craft Scene After You Move - September 16, 2020

Share and Enjoy !

0Shares
0 0

Filed Under: Blogging Tagged With: blogging basics, business blog series, Rebecca George

Comments

  1. Rachel says

    December 29, 2016 at 1:04 pm

    This is really helpful when you have established a business and then start blogging but what if you’re going about it the other way around?

    I’m trying to develop an online presence with my illustrations and blogs so that I can one day have a business. I have separated what I plan to blog about into categories; DIY/Home Decor, Featured illustrations (I don’t know if I should keep this one), Musings (My thoughts and blogs that don’t really have a category) My Business Journal (where I plan to discuss my journey through starting my own business) and Crafty Travels (since I try to frequent small businesses, craft fairs, and vendor fairs)

    I think it’s a good list but do you have any suggestions? And even if they are good how do I get them noticed?

    ___________________________________________________________________________

    Sorry my comment is so long, I’m really enjoying your blogs!

    Reply
  2. Rebecca George says

    April 6, 2017 at 11:45 pm

    Hi Rachel, That’s a great question! I think you have a wonderful angle to write about- your journey of starting a craft business. A lot of people can relate to that and will find it interesting. Perhaps you can start with those sections you described and see what appeals to you and your readers the most and go in that direction. To get your posts noticed I would recommend promoting your blog on social media as well as collaborating with other artists and bloggers. Hope this helps and wishing you much success with your blog!

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Email Email Facebook Twitter Pinterest YouTube RSS

Subscribe to the Creative Income Newsletter.

Getting Started

5 Easy Steps to a Successful Handmade Business

Start a Handmade Business: Free CreativeLive Class You Don’t Want to Miss!

Categories

Craft Fair Tips

16 DIY Craft Booth Ideas

Does your craft booth need some Tender Loving Care - TLC? Whether you’re looking to completely revamp your space or to add a few new additions here a … [Read More...]

Archives

Blogging

10 Tips for Creating a Successful Craft Blog

Craft Fairs

16 DIY Craft Booth Ideas

General Advice

7 Essential Tips for Accepting Credit Cards at Craft Shows

Getting Started

Starting a Business? Don’t Make These Rookie Mistakes

Organizing

5 Ways to Maximize Space in Your Craft Room

Sales Tips

Real Life Sales: Getting Your Crafts Into a Shop

Prime Publishing Craft Group
Copyright © 2021 · Creative Income - A Prime Publishing LLC property. All rights reserved.

About Us Advertise Contact Us FAQs Privacy Policy Do Not Sell My Personal Information Subscribe Terms of Service Unsubscribe

Copyright © 2021 · Tidy Theme on Genesis Framework · WordPress · Log in