Building Product Inventory for Your Next Craft Show

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Now is the time to start researching and applying to craft shows for the rest of the year. It’s also the perfect time to make lots of items to sell at these events! I often get asked how much inventory and what kind of products to bring to fairs and shows, so here is a handy list to get you started.

1. Focus on your bestsellers

Before I do a craft fair I like to go back and check what has sold well at past shows. I tend to sell a lot of raven and mermaid shape jewelry in person so I always being extra of those particular items. There’s nothing worse than running out of a popular product during a show, so double check your inventory before you head out for the day!

2. Think seasonally

Is your upcoming show an outdoor summer event? Then bring lots of fun, bright pieces that are suitable for the warmer weather. Any kind of item that can be worn or used instantly is good to have available. People tend to shop for the “now” so always focus on the time of year.

If it’s a winter show (and right before the holiday season), stock more of your items that can be given as gifts as well as seasonal creations. For example, I would bring lots of my tree ornaments and faux fur accessories that wouldn’t sell as well in the warmer months. Also entice shoppers with displays that embrace the season- think small Christmas trees and string lights in your booth (if permitted).

3. Offer a variety of colors and sizes

Expand on your existing inventory with a wider range of color and size choices. If you have customers asking if an item comes in a certain shade or shape, make sure to bring those to your next event. But what if you have limited space at the show? If you can’t fit every available item you have in stock on your table or booth walls, I’d suggest making a little sign that encourages shoppers to ask for other options that you might have brought to the show.

These pointers will help you be prepared and sell more at your upcoming craft shows.

What other ways do you increase your inventory before an event?

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Rebecca George

Designer at Purple and Lime, Inc.

A Cincinnati native, Rebecca studied Art History & Geology at the University of Michigan. From there, she earned a degree in Fashion Design and Marketing from the American Intercontinental University in London, England. Highlights of her career include having several pieces from her graduation collection featured in the international fashion magazine i-D (UK, Feb. 2007) and working on men’s leather pouches for the movie Elizabeth: The Golden Age (which won an Oscar for Best Costume). Her brand "Purple and Lime" is a line of super-fun womenswear, jewelry, and accessories based in Chicago. She has been successfully selling her line on Etsy and in shops for four years, and enjoys teaching others about online handmade selling!

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Latest posts by Rebecca George (see all)

• Five Easy (and Fast) Ways to Improve Your Etsy Shop - February 10, 2018
• Pricing Your Handmade Goods for Craft Shows - October 13, 2017
• 5 Unexpected Items to Use in a Craft Show Display - September 21, 2017