Blogs are a great way for you to build some buzz around your business, introduce your business to new people, and they can be an excellent sales tool! Here are some ways that you can work with blogs:
Your Blog – First of all, you should have your own blog. It’s a great way to stay connected to your customers and potential customers. If you’re not writing about your business and your products on your blog, then make it a priority to start writing those types of posts.
You don’t have to be a “pushy salesperson” in your blog posts. You could write about the inspiration behind one of your pieces, and then include some photos of the piece as well as the purchase link. Or you could post some photos of something you’re currently working on – and maybe even have a buyer before you’re done making it.
Guest Post – You’re not limited to posting on your own blog – you can guest post for other blogs. Your guest post should include some helpful information, and you should be able to include a link back to your own blog at the end of the post.
For example, if you make party invitations or party supplies, you could write a post on birthday party themes or a post with tips for planning a birthday party. At the end of the post, you could let people know that they can find more planning tips on your blog, and then include a link to your blog.
Reviews – Another option is to have a blogger review your products on their blog. You would send the blogger one of your products to try out, and then they would write about their experience.
Be cautious with this, though. You want to make sure the blogger is credible and that they actually have an audience. If they only have 3 readers, it’s not worth the time or cost of the product. Only do this if you can afford to – you don’t want to go broke trying to get reviews!
Giveaways – When you partner with a blogger on a giveaway, you are allowing them to run a contest where one of their readers will win one of your products. Again, be cautious. Look at some of the other contests the blogger has done. If they are not getting very many entries, you may want to pass. The point of this is to introduce your product to a lot of people. If no one is reading that blogger’s blog, you are wasting your time and product.
That being said, there are many wonderful bloggers with loyal audiences out there. You can definitely find some great bloggers to work with!
Have you started your own blog or worked with other bloggers yet?
By Crissy Herron, www.IndieBizChicks.com