Pinterest can be an amazing resource (and a fantastic time-suck). You can find brand new blog followers and potential customers when you post blog content on Pinterest. You never know who will repin your image, share it with a friend, or simply like it. That one connection could lead to a lifetime of sales and profit! However, if you aren’t optimizing your blog for Pinterest, you’re probably wasting a lot of time and resources.
Change the way to look at blogging and make sure you add a few simple elements to every post. That way, you can ensure your content reaches a wide, varying audience and ultimately drives traffic back to your post. In her post on The Blog Maven, Jeni lays out a guiding principle – be useful. If Pinterest users can relate to your post or find a practical way to apply it to his or her life, they’ll likely scroll right by. She then suggests the best kind of blog posts you can create if you want to drive Pinterest users back to your site. She suggests writing tutorials, roundups or advice columns – and always include engaging photos. She also suggests posting seasonal content – that is one thing that Pinterest users love.
For more useful Pinterest tips and post ideas, check out Jeni’s post “Creating Content Pinterest Users Will Love.”