Who are you writing for?
Think about this question for a second. Before you construct a blog post, decide who you want to target and, more importantly, why you want to write to them. Is this person just like you? How old are they? Do they have kids? Where do they live?
These questions may seem specific (and odd), but they’re actually so important. In a post on her blog The Crafty Blog Stalker, Katie lays out the importance of creating distinct personas in order to reach a specific audience. She suggests not targeting one specific kind of person, but rather having a few different personas in mind to keep a blog well-rounded.
Sure, Katie could just explain the types of person she’d like to reach her blog, but that would be too easy. Instead, she used Google Image search to find pictures of each person and constructed bios.While the three characters described in her blog aren’t real people, they represent the types of people she envisions finding her posts interesting and informative. She takes each individual persona into mind when constructing a post, asking herself if each type of person would benefit from and understand the content.
For more on this approach, check out Katie’s post, “Blog Speak: Writing To Your Audience.”
How do you decide who to target in your own blog posts?