When we attended the Winter Renegade Craft Fair in Chicago, we had the chance to browse super creative handmade goods for the latest trends as well as some really awesome craft booth designs. Afterwords, we couldn’t help, but go through each and every business card we collected to admire the unique brand marketing. We thought we’d share a few of these unique business card designs with our readers and discuss the trends seen among our collection. Also, we had to give a shoutout to our favorite business card ever: The Soap Distillery! This soap maker offered up a sample of soap with each business card and we thought this was great. It definitely got us hooked on the soap and stood out from all the rest!
It’s important to remember that business cards are one of the most effective business marketing tools. It can be especially useful to small businesses trying to get noticed and to spread the word. For more business card design tips and advice, check out What Does Your Business Card Design Says About You? or view 5 Jaw-Dropping Business Card Designs for more business card design inspiration!
There was so much variety among the marketing strategies for each brand, and one of the most visible marketing strategies were business cards. We saw and collected a bunch of business cards on the smaller size. The collage of samples above is an example of some of the smaller cards we collected. These little numbers definitely stood out because of their size. However, these small business card designs still retained all the necessary information such as brand logo and contact information. We can image that it’s much more economical to print a bunch of these small business cards too. Less paper is more environmentally-friendly as well!
Another business card design that stood out among the rest for its size – giant business cards! They’re the direct opposite of the smaller variety that we liked, but we also enjoyed these designs just as much. The larger size allowed for more brand information to be printed on the card. This came in handy for brands like Greenola Style who wanted to convey the message that their company provides opportunities to artisans in marginalized regions from all over the world! Also, some of these large business cards reminded us of postcards which we didn’t mind at all.
Although it’s hard to convey via our images, these business cards above were extra gorgeous! Why? They featured metallic accents that complimented the overall business card design and truly was what made these cards unique. Sometimes, a little shine or sparkle adds the perfect touch. It’s definitely an effect you should consider when designing your business card.
One of the biggest trends we noticed among all the business cards designs was the use of product photos. Not only is this design the perfect way to market and showcase your product, but also naturally offered the perfect representation of each brand. Each card featured a product photo on the back and each photo made it super easy to identify what that company sold. What’s more, when we looked back, these photos really came in handy to remember each booth since there were so many at this show. These business card designs are great examples of good brand marketing.
As always, we really enjoyed seeing business cards flaunt a pretty design. In the case of Diana Sudyka Illustrations, the business card design reflected the artist’s fun and whimsical work. We also enjoy a bright and colorful business card because it stands out, and it expresses the unique creativity found in each company. We’ll definitely be holding on to a bunch of these business cards in order to refer back to some of these handmade small businesses for future purchases!
Comment below and let us know, what business card design trends have you seen?