The blog dedicated to all things crafty business!
A press release is a written statement from your company announcing something big and amazing. It’s directed at the media in your chosen industry, usually to stir up a buzz around a new product line or accomplishment. If you have a large marketing budget you can hire a PR professional, or you can even write […]
The more payment options you can give your craft show customers, the better. Accepting credit cards will increase your in-person show sales and also give your business a more professional feel. Many people don’t carry much cash so you won’t have to turn down potential business if you plan ahead to allow credit cards. Here […]
Craft fairs in the fall months can be very profitable. Shoppers are looking for holiday gifts, Halloween costumes, and seasonal home decor for the rest of the year. If you plan ahead of time and bring the right kind of products, the fall shows will go smoothly for your handmade business. Let’s look at […]
Many people are purchasing smartphones rather than cameras these days. You may be wondering if your iPhone can be used for your Etsy listings’ images. Yes! It’s really easy to take amazing photographs with your phone and you can even edit them on the same device. The “Sell on Etsy” smartphone app makes it a […]
Teaching an artsy class is a rewarding and fun way to make more money and meet new people. I’ve been leading craft workshops for several years now and it has been amazing! The attendees are so creative and really enjoy doing something they might not usually get the chance to explore. It has allowed me […]
It’s generally accepted that the more views you get the more sales you’ll have on Etsy. You want to draw in clicks from your target market and potential customers, so your SEO has to be as optimized as possible. Other ways to increase views include social media promotion, working with blogs, and networking. Here are […]
You always want more press coverage for your handmade business- so how should the media contact you? There are a lot of names for a media page- “press page,” “contact info,” etc. Essentially you want to make a centralized section where bloggers, event planners, local news, and magazine editors can reach you if needed. You […]
Every independent craft show started with a great idea by a creative person (or persons). If you’re lacking for options in your city or are wanting an event on a particular date, why not start your own? If you’re good at organization and event planning that’s great, or you can team up with a crafter […]
Consignment involves placing items for sale with the agreement to get paid only when the products are bought by customers. Personally, I love selling my jewelry on a consignment basis. It’s allowed me to have my work in many stores, it’s a great boost to my profits, and the store owners I work with are […]
