The blog dedicated to all things crafty business!
Whether you make handmade jewelry, clothing, accessories, or all of the above, your brand should consider doing seasonal collections. They are a great way to build excitement for your new product line, which can lead to increased sales and social media coverage. There are a few steps to take when developing a collection- from determining […]
When you’re a handmade or fine artist you’ll often be asked to submit a biography (also known as a bio). This can be for many purposes- from a craft fair application to a website that’s featuring your work. An artist bio is basically a description of your background, education, inspiration, techniques, accomplishments, and anything else […]
So you’ve made the decision to sell your handmade items online- fantastic! When someone buys your creation you’ll have to know how to mail it out. There’s a learning curve for figuring out how to correctly ship packages, but once you get the hang of it the process is pretty simple. The following list includes […]
Creative people are often good at making a variety of handmade goods. This is totally fine if you’re doing it as a hobby! But once you make the leap towards running a handmade business you should it narrow down a bit. This doesn’t mean you can’t still make other kinds of projects for fun- just […]
There are lots of resources for advice about doing craft shows. I’ve written many blog posts about what to bring, how to entice shoppers, and the best ideas for displays. But there are a few things sellers might do that can put off shoppers and buyers- all of which are easy to fix or prevent! […]
Whether you’ve just recently opened your Etsy shop or have sold on the website for a while, there’s always something to improve. From photos to keywords to your Policies page, there are many areas to work on. Here’s a list of quick tips to increase your Etsy shop’s views, sales, and appearance: 1. Add Keywords […]
How to price your items is a common source of confusion when handmade artists are starting to sell at craft shows. Not just business-wise (how much to charge to make a decent profit?) but also physically (what’s the best way to label my products?). Let’s look at the different aspects of pricing- from tagging to […]
Whether you’ve been doing craft shows for a while or are just getting started, there is always room to improve your booth display. If you want to add some color, dimension, or texture to your space there are many low-cost or even free options. Crystals, picture frames, and even plants are some of my […]
When you change your city, state, or even country it can be intimidating to get into the new craft scene. Moving is stressful enough, and then you’ll have to find other crafters and events. I’ve been there (as have many others) and it might not even be your choice to move somewhere else. I recommend […]
A press release is a written statement from your company announcing something big and amazing. It’s directed at the media in your chosen industry, usually to stir up a buzz around a new product line or accomplishment. If you have a large marketing budget you can hire a PR professional, or you can even write […]
