The blog dedicated to all things crafty business!
A press release is a written statement from your company announcing something big and amazing. It’s directed at the media in your chosen industry, usually to stir up a buzz around a new product line or accomplishment. If you have a large marketing budget you can hire a PR professional, or you can even write […]
When you change your city, state, or even country it can be intimidating to get into the new craft scene. Moving is stressful enough, and then you’ll have to find other crafters and events. I’ve been there (as have many others) and it might not even be your choice to move somewhere else. I recommend […]
Whether you’ve been doing craft shows for a while or are just getting started, there is always room to improve your booth display. If you want to add some color, dimension, or texture to your space there are many low-cost or even free options. Crystals, picture frames, and even plants are some of my favorite […]
Craft fairs in the fall months can be very profitable. Shoppers are looking for holiday gifts, Halloween costumes, and seasonal home decor for the rest of the year. If you plan ahead of time and bring the right kind of products, the fall shows will go smoothly for your handmade business. Let’s look at the […]
Teaching an artsy class is a rewarding and fun way to make more money and meet new people. I’ve been leading craft workshops for several years now and it has been amazing! The attendees are so creative and really enjoy doing something they might not usually get the chance to explore. It has allowed me […]
It’s generally accepted that the more views you get the more sales you’ll have on Etsy. You want to draw in clicks from your target market and potential customers, so your SEO has to be as optimized as possible. Other ways to increase views include social media promotion, working with blogs, and networking. Here are […]
You always want more press coverage for your handmade business- so how should the media contact you? There are a lot of names for a media page- “press page,” “contact info,” etc. Essentially you want to make a centralized section where bloggers, event planners, local news, and magazine editors can reach you if needed. You […]
Consignment involves placing items for sale with the agreement to get paid only when the products are bought by customers. Personally, I love selling my jewelry on a consignment basis. It’s allowed me to have my work in many stores, it’s a great boost to my profits, and the store owners I work with are […]
Whether you make handmade jewelry, clothing, accessories, or all of the above, your brand should consider doing seasonal collections. They are a great way to build excitement for your new product line, which can lead to increased sales and social media coverage. There are a few steps to take when developing a collection- from determining […]
