When you think about setting goals for your creative business, are you thinking in tangible or abstract terms? The abstract is all about thoughts, ideas and concepts. That’s where we all start our process of designing wonderful crafts and handmade beauties, so it feels like a natural place to start thinking about creative business goals, […]

If you are any kind of consumer, you probably already know that marketing is mission-critical for any kind of business. We are exposed to the marketing efforts from the creators of all our favorite goods and services – and if we bought (or even just celebrated) whatever they’re offering, we are proof that their marketing […]