The blog dedicated to all things crafty business!
With all the emphasis on social media in the past few years, you may not have thought much about email marketing recently. Email is still a very powerful tool for your creative business, and here are just a few reasons why its still one of the best types of marketing: Email is more intimate than social media. […]
You decided to start making money with affiliate marketing. Congratulations! It’s a great and easy way to monetize your blog and generate income from your online business. However if you want this adventure to be a success there are 5 mistakes you should avoid. 1. Lie to a company The worst thing you can […]
Did you know there is a really easy and great way to make money online? There is a way to generate income from your blog or online business with very little investment on your part. I’m talking about affiliate marketing! You might have heard about it but don’t know exactly what it is or how […]
There are so many ways to not maximize your potential when beginning your crafty company. From neglecting to offer discounts to having conflicting branding, these errors can hold you back from success. I’ve made some of these mistakes myself when starting out, so here are a few tips to get you on the right path: […]
If you are any kind of consumer, you probably already know that marketing is mission-critical for any kind of business. We are exposed to the marketing efforts from the creators of all our favorite goods and services – and if we bought (or even just celebrated) whatever they’re offering, we are proof that their marketing […]
If you read Part 1 in this series, then you know how important it is to start an email newsletter. But how do you achieve the best results and make sure your newsletter is actually seen? Keep These E-Mail Marketing Principles In Mind: Be consistent and regularly send your newsletter. Respect your customer’s privacy. Avoid […]
If Facebook, Twitter, and Pinterest went away tomorrow, how would you reach your customers? Back in 2003, I started my email list over at Constant Contact because that was all I had access to. Building a website was difficult and blogs weren’t yet mainstream. If I met people at a convention or class I was […]
Are you in a place where you need more customers? This usually happens when you’ve sold your handmade items to everyone you know (and their grandmother) and you aren’t quite sure how to break out and gain new customers. Let’s face it – traditional print ads will break the bank for any small business owner. […]
Marketing is an essential part of business. What’s surprising is that many people aren’t completely sure of what it entails. People often associate marketing with advertising and promotion, but this isn’t always the case. Marketing itself is an umbrella that hosts various branches underneath its arch. So if you’re in the beginning stages of a […]
Just when you thought craft show season was over and you’d get a chance to catch up on some back-work, here come the holidays! Which is also great news if you were worried about your sales slowing down. Image from Market Your Creativity You may think that it’s too late for you now if you […]
