Sure, you know how to use Pinterest. You are pinning things you sell and you just think it’s super neat. But are you using the power of Pinterest to it’s full capacity to give your business the boost it needs?
5 Things You Can Do on Pinterest To Boost Your Business
- Pin other people!
Yep, it’s true. The most important part of social media is well, the social part. So, as easy as it is to pin just your products or creations, pinning other people will actually help you. If you are a person who hand dyes your own yarn, why not pin pictures of things you can make with the yarn you create. You could even pin pictures of people who have purchased your yarn with their testimonials about your product. Could be a great way to incorporate your fans as well as show people on Pinterest that you care about your customers.
- Create or Join a Collaborated Board
If you have a design team, create a board and add the design team to it as collaborators. They can then pin their own designs with your product. You can also ask to be on a collaborated board of a manufacturer you love. If there is one kind of glitter you use again and again, that you swear by, you could see if that company has a collaborated board and ask to be added. Team up with your designer friends and create one massive designer board where everyone can pin their designs. These boards show up on the accounts of each person who is a collaborator so it can really expand your reach.
- Like or Comment on Pins
If you see a design or product you love, leave a comment for the person who created it. Lots of designers and crafters pin their own creations, so leave them some love in the form of a comment or just click the ‘like’ button. You don’t have to pin it to your account then and you are networking at the same time. Plus, other users, will see your logo in the comments section and perhaps be inspired to follow your boards as well.
- Make Your Descriptions Work for You
Be sure to use great descriptions for your pins and boards. Those can really help people find your pins and thus, you. You want to think about what people will be searching for and use those words and phrases in your descriptions. Using “so cute” in a description is not going to help anyone. You can also use your Google Analytics reports to help you understand which keywords your visitors use to find you.
- Talk about Pinterest
Promote your Pinterest page on your other social media networks like Twitter and Facebook. Chances are people who follow you on one may not follow you on all your networks. So, talk about it everywhere. If you have a newsletter, promote it there and add it to your email signature. The more followers you have on Pinterest the more likely one of them may repin something and then their followers may see that, thus expanding your reach.
Now Pin away! Make this powerful tool help grow your business and spread the word.