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10 Tips for Creating a Successful Craft Blog

December 22, 2017 by CreativeIncome 87 Comments

Once you’ve started a craft blog, there are a few simple things you can do to help make your blog more successful. These are just a few ideas that appeal to readers and tips to attract a wider audience.

10 tips

  1. Show off your craft – If you are a craft blogger, people following you primarily want to see your crafts. Sure, they might be interested in seeing your little ones’ birthday photos and probably don’t mind hearing about your latest internet find. But what they really love are your handmade items. Even though you may throw in a few family stories, be sure to give your audience what they are after—crafts!
  2. Never commit to anything you can’t follow through with – Technique Tuesdays and Linky Love Fridays are fun, but if you aren’t going to do it for more than a month, it’s pointless to even start. Your readers will start to expect it regularly, but when you fail to deliver you could lose followers. Instead, offer techniques and link lists, but avoid committing to any particular day or promise weekly commitments you can’t keep.
  3. Crafters love tutorials – Crafters love to see your crafts, but what they love even more is when you tell them how you made it! Craft tutorials are what make good craft blogs great. Readers love step-by-step instructions and photos—when you provide that, they will come back looking for more. My most popular blog post is a Copic tutorial I wrote 2 years ago, and it still regularly gets the more traffic than any other post.
  4. Don’t underestimate the allure of good photos – As I already noted, crafters love to see crafts. If your pictures are dark, blurry, or so tiny you can’t tell if that card has a dog or a car on it, it won’t appeal to anyone. It’s worth spending the time getting a good photo—it helps illustrate your work, and readers will love sharing them with friends and other crafters.
  5. Automatic music on blogs is a no-no – I see you are a big fan of Taylor Swift—that’s great! However, your readers may not be. It’d be a shame if readers came for your great tutorial but left because they hated the music. Worse yet, readers checking in during a quick work break might get caught blog hopping because suddenly some song began playing as soon as the site loaded. Eliminate the music altogether, or, as a compromise, offer it as a play list that your readers can click to play if they so choose. In the comfort of their own home, they can then read about your latest projects while rocking out to that sweet hair metal mix you created.
  6. Want blog comments? Be a commenter! – Participating in comments is a two-way street. It’s how we build friendships and readerships on the web. And, it’s just plain old nice. You obviously love that one blog you read every other day, so why not let the author know? It’s good “netiquette,” and it will inspire those bloggers to check out your work and make comments of their own.
  7. Post links to where people can find you online – Linking is especially important if you are selling your crafts online. Put links to your Etsy shop, eBay store, or other online marketplace in an easy to find spot so that your readers don’t have to go searching for the information. If you have online galleries, are on Twitter, or have a Facebook fan page, be sure to put prominent links to this destinations as well. Make these links easy to find, if readers need to search for a link to your online store, chances are they will lose interest while they are searching.
  8. Give credit where credit is due – Even if you weren’t the one who thought up that great idea on how to make ribbon rosettes, that doesn’t mean you shouldn’t share it with your readers. Just be sure to credit the person who did come up with the idea. Link to the blog or website where you discovered the technique or idea; it’s not only proper etiquette, but it can also bring new readers from the site you linked to.
  9. Be a regular blogger – Blogging is fun, but quite honestly it can be a bit of work to keep updating often. Unfortunately, bloggers who are inconsistent lose readers fast. In order to hold the attention of your audience, you need to have something for them to read or see. No one is suggesting that you post every day, but two or more times a week would be a good start. Blogging software typically allows you to schedule posts to publish at a later date. So if you have a lot of free time on a Sunday afternoon, you can write several posts and schedule them to publish during the week. It can really help if you have a busy week ahead and might not have time to write after taking care of work, home, and other commitments.
  10. Spill the beans on your favorite products – I know I already told you that crafters love to see crafts. But they also like to know what you used to make those crafts, and where you got them. People are increasingly buying supplies online due to the shortage of local craft stores these days. And with so many shops on the Internet, it is not always easy to find a particular stamp, fabric, or tool. Share all the little details about the things you use to make your crafts. Readers will be very grateful you did, especially when they are determined to make the cool project they saw on your blog because it came with a handy tutorial.

By: Simone Collins, Editorial Director for FaveCrafts.com

Originally featured on Craft Critique. Republished with permission.

What other blogging tips work for you?

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Filed Under: Blogging Tagged With: scheduling, Social Media, time management, Tips

Comments

  1. CIndy deRosier says

    March 22, 2012 at 10:46 am

    Great list! It’s related to #1, but I’d add:

    Be personal… but not too personal. Readers want to know something about the person behind the projects, but discussing inflammatory topics may alienate some readers and leave others questioning why you’re discussing your (insert extremely personal information here) on a craft blog.

    Reply
    • MK says

      August 15, 2013 at 12:40 pm

      I completely agree. I like to have a little bit of the person’s personality come thru as I am reading. But I don’t want to know all of the family by name or face. Craft Blogging isn’t social media. However, a family blog is nice, and it is a way to get off of the social media (Facebook, Twitter) and more into writing about who you love.

      Reply
  2. Ann says

    April 10, 2012 at 10:52 pm

    This is very informative anf helpful. Thank you, Ann

    Reply
  3. patrice hutson says

    May 19, 2012 at 4:58 pm

    Good information for your craft business!

    Reply
  4. patrice hutson says

    May 19, 2012 at 5:07 pm

    I love your business information. It is helping me start my online business and blog.

    Reply
  5. Alecia H. says

    May 24, 2012 at 10:05 pm

    These are great tips! Thank you so much for sharing!

    Reply
    • maggie says

      May 29, 2012 at 10:09 am

      Glad to hear they’re helping you!

      Reply
  6. maud says

    June 7, 2012 at 7:18 pm

    Thank you for the great information is very helpful, I will use these tips on my blog. Thanks

    Reply
  7. Heather says

    July 9, 2012 at 2:56 am

    The only other thing I would recommend is spell check! I usually get an idea in my head and type it really quick and sometimes I miss a letter or jumble the word altogether. Thanks for all of the wonderful information!

    Reply
    • maggie says

      July 9, 2012 at 3:05 pm

      Agreed! That happens to me all the time too. Great tip!

      Reply
    • KhalonCrafts says

      May 25, 2018 at 7:49 am

      hi but once you guys finish you will thank wait what should i add maybe you can make a blog about crafts tools but now what craft tools i have all of them store in here click the link but it is not work drag it to the search bar

      https://www.ebay.com/itm/Wood-Burning-Kit-50pcs-Pyrography-Art-Craft-Hobby-Burner-Tool-Set/253449253488?epid=21011076100&hash=item3b02c0b270

      Reply
  8. miss.leli.lott says

    July 14, 2012 at 4:49 am

    This is helping. Thanks.

    Reply
  9. Slavica vucinic says

    August 1, 2012 at 3:39 am

    Thank you for good information!

    Reply
  10. Barbara P. says

    September 3, 2012 at 8:36 pm

    Thanks, I am a newbie trying to get started. This is very informative. I learned a lot

    Reply
  11. Leeanna says

    September 27, 2012 at 3:37 am

    Great advice! I’ve been making jewelry for 20+ years, but I’m new to to trying to sell my crafts on line at Etsy. Learning how to blog has been quite a challenge to me. I really liked this article.

    Reply
    • maggie says

      September 28, 2012 at 12:20 pm

      Thanks so great to hear! Share your blog link, we’d love to check it out!

      Reply
  12. jacky says

    October 14, 2012 at 5:35 am

    hi, this is very useful..thanks^^

    Reply
    • maggie says

      October 16, 2012 at 12:48 pm

      No problem! Thanks for reading!

      Reply
  13. Christy D says

    November 7, 2012 at 2:22 am

    Awesome blog. You gave me some great ideas to maintain mine.

    Reply
    • maggie says

      November 9, 2012 at 12:59 pm

      Glad to hear it!

      Reply
  14. Jacqueline says

    November 26, 2012 at 5:14 am

    The comment made by Cindy is so RIGHT ! Having a crafting blog is great, but the last thing I want to hear is about the blogger’s “CHILDREN” !! To be sure,we ARE all proud of our children, but it gets old when a blog that’s supposed to be a crafter’s blog has numerous stories or photos about the blogger’s family. IF you have a crafter’s blog and want to comment on your family create another blog for your family. I have unsubscribed to some AWESOME CRAFTERS who are constantly commenting on their family. This might sound harsh, but you need to think about WHY you are doing a blog !

    Reply
    • MK says

      August 15, 2013 at 12:42 pm

      yep… ive unsubscribed too. It’s TMI to know who did what where… I want to know about the project, not who it is for and why. It does sound harsh but it’s how my brain works.

      Reply
  15. Carrol Mumford says

    December 18, 2012 at 11:26 am

    When I grow up I want to be just like you. Thank you so much for all of this great information. I will follow through on what I have learned from you today. And remember. “Keep Living the Crafting Life!

    Reply
  16. Leanne says

    January 12, 2013 at 10:49 am

    I’ve been going back and forth with the idea of starting a blog and these tips are very useful. Thank you for taking the time to share them.

    Reply
    • maggie says

      January 17, 2013 at 10:34 am

      Hope you’re finding useful information!

      Reply
  17. Misty says

    February 6, 2013 at 12:27 pm

    I would love to be a professional crafter, so I mostly dream and read about it. This is my very FIRST comment on a blog! No lie! I recently started thinking about starting an etsy store and a blog….thanks for the tips!

    Reply
    • maggie says

      February 7, 2013 at 11:13 am

      Glad we could help with ideas!

      Reply
  18. Diane says

    February 11, 2013 at 11:24 pm

    So glad I stumbled upon your blog. Your advise has inspired me to start my own blog. Thanks!

    Reply
  19. lynn says

    February 16, 2013 at 7:22 pm

    what blogging software were you talking about. im a bit confused when trying to create a blog

    Reply
  20. Nancy Stiles says

    February 27, 2013 at 9:40 am

    Thank you for your abundant information. I want to use much — if not all– of your advice. Keep offering tips for craft blogs.

    Reply
  21. Nancy Stiles says

    February 27, 2013 at 9:41 am

    Thank you for your abundant information. I want to use much — if not all– of your advice. Keep offering tips for craft blogs.

    Reply
  22. Connie M says

    March 2, 2013 at 8:27 am

    Very informative post-thanks for sharing.

    Reply
  23. http://metaforikes.webstarts.com says

    March 4, 2013 at 8:32 am

    This is a topic which is near to my heart.
    .. Many thanks! Exactly where are your contact details though?

    Reply
  24. Erin M says

    April 5, 2013 at 10:12 pm

    This was an awesome article. I am just starting out and this is a great way to start. Thanks!

    Reply
  25. misselayneous says

    April 9, 2013 at 8:38 am

    This is so great! I’d be following all your tips..which reminds me of commenting on other craft blogs after joining some link parties tonight. This helps a lot especially for new craft bloggers like me. Thanks for this!

    Reply
  26. Tavleen says

    April 14, 2013 at 10:02 am

    These are very helpful tips for a new blogger liek me. I will try to apply them on my blog.

    Reply
  27. Rani says

    May 19, 2013 at 4:06 am

    so informative.. love it.. need to start doing the steps right away.. thanks a lot 😀

    Reply
  28. theepz says

    June 18, 2013 at 3:44 am

    Thanks for the tips:)

    Reply
    • Donna Mills says

      June 24, 2013 at 6:38 am

      Thank you for sharing this very useful information. I’m new to blogging and don’t quite know how to get started. Crafting is my hobby.. I am doing a couple projects for my niece who is having a baby, but I would like to build my very own blog and website and create an income from crafting, which is something I absolutely enjoy. It soothes and relaxes my spirit and gives me a sense of personal achievement. Thank you so much for the tips God Bless! 😉
      Donna

      Reply
  29. Ursula Rosien says

    June 30, 2013 at 10:36 am

    Hello! First, I love the font you have on this form! I’m such a font geek!
    Thank you for sharing all the information! I have a question: do you recommend
    Specifying somewhere on my blog the days I will be posting a new entry?
    I’ve been posting regularly twice a week: Fridays and Mondays
    Evenings… Should I add this to my header? Please let me know
    Your thoughts! I appreciate your expertise 🙂
    Thank you.
    Ursula

    Reply
  30. Jenn says

    July 2, 2013 at 12:02 pm

    Thank you! My blog is pretty new and was looking for some tips. Very helpful. And I agree with the music one. Drives me nuts.

    Reply
  31. Crystal says

    July 29, 2013 at 3:27 pm

    This was so helpful…I have been looking for tips like these. I just started blogging and am trying really hard to get a handle on it. thanks!

    Reply
  32. Alva says

    November 6, 2013 at 7:21 pm

    No matter if some one searches for his required thing, so
    he/she desires to be available that in detail, therefore that thing is maintained over here.

    Reply
  33. primary resources headlines says

    November 21, 2013 at 7:28 am

    Hey there! I could have sworn I’ve been to this blog before but after checking through some of the post I realized it’s new to me.
    Anyhow, I’m definitely happy I found it and I’ll be book-marking and checking
    back frequently!

    Reply
  34. Kate says

    December 27, 2013 at 12:53 pm

    Great advice for me starting my new craft blog. Thanks so much!

    Reply
  35. Lucy says

    January 8, 2014 at 12:28 am

    im a newbie and i really liked this article… 🙂 thnx

    Reply
  36. Amanda says

    February 6, 2014 at 12:12 pm

    These are such helpful tips! Thank you for the thoughtful, easy to follow guide. I’m using as many of these tips as I can!

    Reply
  37. Lori says

    February 10, 2014 at 9:49 pm

    Doing a craft website is work, work, work. It is labor intensive because each tutorial has to be documented and photographed along the way. I try to come up with original ideas which is even more difficult. Sometimes it can be discouraging.
    I believe to be successful you need to work hard and be persistent and patient.

    Reply
  38. Lori says

    March 28, 2014 at 11:18 pm

    Tutorials take time. I am hoping that if I keep plugging along that someday this will all be worthwhile!
    It is difficult to be original when there are so many ideas out there.
    I agree with giving credit where credit is due. If I want to use an idea that is not mine I always try to ask permission.

    Reply
  39. Marijke says

    April 2, 2014 at 4:19 am

    Thank you for the sound advice. I like your article because it gives clear information, sometimes finding good advice on blogging can be confusing say the least.
    I love tutorials as well and will put more on my blog, also linking with other blogs is something new to me still. So much to learn!

    Reply
  40. Ms. Apple says

    April 30, 2014 at 9:38 pm

    Great tips and very useful information to a new blogger like me. thanks for sharing.

    Reply
  41. Lauren says

    May 15, 2014 at 5:08 pm

    This is really helpful, thank you so much for the hints and tips! I shall be putting the ones I am not doing into practice 🙂

    Reply
  42. Suzanne Broadhurst says

    May 27, 2014 at 10:46 am

    Thank you for the timely tips. I’ve been revamping my website this month, adding bits of this and that. As I’m doing a year-long Crochet for a Cause series, this list helps bring a bit more of the crafty side into my cottage in cyberspace. And I especially appreciate Tip #2 about not over committing. Thanks!

    Reply
  43. Asia says

    May 28, 2014 at 1:29 pm

    Thank you for very useful info

    Reply
  44. Charlotte says

    August 5, 2014 at 6:21 am

    Great advice! I particularly like the idea of doing posts over the weekend and being able to schedule their publishing date. It was one of my main concerns!

    Reply
  45. Patti says

    August 16, 2014 at 11:51 am

    Very informative, looking at starting my own blog, you helped a lot, thank you

    Reply
  46. Brooke says

    September 24, 2014 at 3:58 pm

    wonderful article. great tips! thanks for sharing.

    Reply
  47. Julia Szabo says

    September 17, 2015 at 6:43 pm

    Great tips! Another way to getting exposure is to writing blogs for other websites (guest blogging).

    Reply
  48. putorepublic says

    September 29, 2015 at 11:44 pm

    These are great tips especially for beginners like me. Thank you very much!

    Reply
  49. Lokya says

    March 22, 2016 at 1:04 am

    I am a new craft blogger and i create my own crafts for kids. This post has lot of information to know about craft blogging and get successful. Thank you for the great information.

    Reply
  50. Michelle says

    December 6, 2016 at 4:40 pm

    Do you still think it is relevant to start a craft blog today when there is so much social media esp facebook, instagram and twitter. Should one focus on these instead?

    Reply
  51. maha says

    May 20, 2017 at 12:50 pm

    I like how your bold sentiment travels through that sweet design!
    thanks

    Reply
  52. Angela says

    August 7, 2017 at 3:01 pm

    I am new to social media for business and have only had a blog for a few weeks now, this was very informative and useful. Thanx

    Reply
    • CreativeIncome says

      August 15, 2017 at 10:36 am

      So glad you found it helpful, Angela. Good luck with your blog!

      Reply
  53. Melissa says

    August 11, 2017 at 1:35 am

    These are great, helpful tips for me as I start my craft blog! So glad I came across your page!

    Reply
    • CreativeIncome says

      August 15, 2017 at 10:37 am

      Happy you found it useful, Melissa! Have a lovely day 🙂

      Reply
  54. Juniper R Moon says

    November 9, 2017 at 9:31 am

    Finally! someone has answered my question about sharing craft pinterest pins with others. As long as I credit them, I can post and discuss the craft. Thank you for this information!

    Reply
  55. Christi says

    December 15, 2017 at 10:06 am

    Great info! Thank you.

    Reply
  56. Christi says

    January 12, 2018 at 4:59 pm

    Thank you for so much useful information. I am just getting started in trying to sell my handmade crafts. I am sure I will be visiting this page many times a day.

    Reply
  57. kraphy says

    April 13, 2018 at 1:55 am

    This is information very helpfully . Thank you

    Reply
  58. Kelsey Poe says

    April 15, 2018 at 1:31 pm

    This is a very good post! I’m a craft blogger and I love it! don’t give up keep doing what you do and it will all pay off! Being a craft blogger is fun because you get to make what you want and make a living off that! I love love making my crafts and letting the whole world see. I hope all of you follow your dreams!

    Reply
  59. Jayaraj MS says

    May 14, 2018 at 5:32 am

    Wonderful article
    These are great tips, especially for beginners.
    Thank you so much for sharing.

    Reply
  60. Creation squad says

    June 5, 2018 at 1:30 pm

    Love it

    Reply
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    September 12, 2018 at 4:52 am

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    September 12, 2018 at 5:20 am

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  63. Sarah Russell says

    September 25, 2018 at 2:26 pm

    Thanks for the tips! I will really use these in my own blog 🙂

    Reply
  64. Vishal says

    October 8, 2018 at 8:51 am

    thank you for sharing this wonderful blog, its so easy to learn.

    Reply
  65. Vishal says

    October 15, 2018 at 4:00 am

    Thank you for sharing this wonderful blog, it is about 10 tips creating successful craft blog, it is the very nice blog. this blog is easy for understanding.

    Reply
  66. Vishal says

    October 24, 2018 at 4:54 am

    Thank you for telling us this fantastic blog, and this is very nice blog, actually your presentation is good.and it is about 10 tips creating successful craft .

    Reply
  67. Emma van Steen says

    January 30, 2019 at 2:54 pm

    some really fantastic advice that i will be taking to my own blog, thanks so much for sharing

    Reply
  68. Laura Mason says

    June 4, 2019 at 2:20 am

    Thank you this was really helpful. I’m just starting out but it’s good to read these suggestions.

    Reply
  69. Stephanie says

    February 23, 2020 at 12:44 pm

    Thank you so much for this post! I am creating my own craft blog and I found this list SO helpful! I’ve looked at many and this is by far the website with the best tips. Exactly what I was looking to find.

    Reply
  70. Decorfry says

    May 21, 2020 at 1:53 pm

    Thank you this was really helpful.

    Reply
  71. Wood Ship Kits says

    July 30, 2020 at 7:06 am

    That’s really nice post. I appreciate your skills. Thanks for sharing.

    Reply
  72. Lisa says

    October 6, 2020 at 12:23 pm

    Thank you for sharing these tips. I am starting a blog and this is great information.

    Reply
  73. Scrapbooker says

    November 27, 2020 at 2:21 am

    Thanks for sharing this!
    Great tips
    Everyone these days has hundreds of photos stored digitally, however, when was the last time you sat down and remembered those precious moments.we as Scrapbooker have been Scrapbooking on New Zealand for many years and absolutely love it.
    For those of you just beginning your Memory Creation Journey register with us and kept up to date on workshops.

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