Treasuries are one of the most unique aspects of Etsy’s online marketplace. These user-curated groups of items can help increase exposure for your shop and might even make it to the front page! Let’s look at the importance of creating treasuries and how your shop can benefit from them.
For Front Page Exposure
Did you know that the prominent items on Etsy’s FP (Front Page) come from a treasury? If your creation is picked for the FP by Etsy Admins, in the upper right corner it will say “Picked by [your shop name].” Clicking this will take viewers directly to the treasury, and therefore open paths to your shop through the “Curator” link. More visually-attractive and cohesive galleries tend to make it to the FP. Think seasonally, by a unique theme, or by color to attract attention and get more comments and favorites.
To Spread the Love
As they say, “it’s better to give than receive,” and the same is true on Etsy. By sharing other seller’s items in a treasury, you are increasing their exposure and in turn your own. I always check out shops that include me, and many others do the same. You are even allowed to “convo” sellers that are included in your treasury, just be careful to vary your messages so the system doesn’t think you are spamming.
For a Gift Registry
At the moment Etsy only has a Wedding Registry feature, so if you want to create a Baby, Birthday, or Anniversary present registry a treasury is the way to go. Select the items that you would like to receive and simply put them together, then send a link to your family and friends! Viewers can even see which items have already been purchased (they will be marked “sold” instead of showing the price).
Because They’re Fun!
Aside from the promotional benefits of making treasuries, they also help you become a part of the Etsy community. It’s like a virtual treasure hunt! You can even get inspiration and ideas for your own products from putting items together by color, theme, holidays, etc.
As you can see, curating Etsy treasuries can provide both enjoyment and traffic for your shop. Why do you love making treasuries?
By Rebecca George (Purple and Lime)