Part of selling your work is your presentation to potential customers, so it’s important that you put some thought into your displays for selling at art and craft shows and have crisp, clean images that you can post for online selling. Keep in mind that no display or photo can overcome poor workmanship. You have to put your best efforts into everything you create. But when you do, you want to make sure your customer doesn’t silently wonder what it is and move on rather than taking the time to ask.
The first thing that comes to mind when I think of putting together a display or photo is, “Will the customer understand what the product is that I’m selling?” Some items must include a demonstration of exactly what or how the product is used. I see so many products just displayed or photographed in a haphazard way and I really have no idea what the product is or why I should buy it.
Note this example, do you know what it is?
My original guess was a place mat. Turns out it’s really a great bag for your hair tools! This second photo (below) will sell the product! All I needed was some props — now I know what it’s used for and I have a visual sense of its size. The buyer doesn’t have to read any sales material, search for dimensions, or wonder “what IS it?” The image sells the product quickly.
So whether you use props or add signage “Perfect travel bag for your blow dryer and heat-safe for your curling iron”, make sure there’s no doubt what you’re selling!
By: Maria Nerius, FaveCrafts.com Resident Craft Expert