Using Twitter Chats for Business

Social Media for Business

Many creative business owners are looking for opportunities to connect with other indie artisans, small business owners, or content experts while also keeping abreast of the latest developments in their industry, social media, and handmade marketplaces. One way to do this  – from any location – is to participate in Twitter Chats. (If you’re new […]

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Using Social Media For Business: Getting Started on Facebook

Welcome to the fifth in a series of posts about getting started on different social media platforms! Today we are focusing on Facebook, a giant in the social media industry. You will learn how to use Facebook and receive a helpful overview on using Facebook for business. Facebook: The Backstory Facebook was founded in 2004 as a […]

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How to Refresh Your Visual Brand — For Free!

In an increasingly visual world, knowing not only how to build your brand but how to have a distinctive brand identity can help your creative business stand out. Here are 2 branding tips you can use even if you’re on a shoestring budget! 1. Start with a color palette Choose a color palette to represent your business and […]

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Using Social Media for Business: How to Create a Business Account on Pinterest

Welcome to the fourth in a series of posts about getting started on different social media platforms! Today we are focusing on Pinterest, an image sharing/content curation platform with social features. Pinterest: The Backstory Pinterest launched in 2010 and now has over 44 million users. Although initially using Pinterest for marketing was discouraged, features for business users have since expanded. […]

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How to Use YouTube for Creative Business: Part 2

In my last article about using YouTube for business, I wrote about some basic benefits a handmade business may receive from using YouTube to promote their brand and products. But now I want to dig a little deeper, and tell you how to make sure you get those benefits after setting up your channel. Typical […]

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Using Social Media for Business: Getting Started on Google+

Welcome to the first in a series of posts about getting started on different social media platforms! Today we are focusing on Google+ (also known as G+). Many people make the mistake of passing Google+ up, thinking it to be smaller and less effective than it actually is. Learning how to use Google+ is easy […]

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Social Media Content Ideas You’ve Never Thought About

Social media - Walnut Hollow BTS

What do you usually post to social media to promote your business? Many creative businesses post about sales, new products, and events they’ll be appearing at, all of which are good pieces of information that your followers are probably interested in. But this kind of content isn’t going to build a solid relationship with your […]

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How To Set Goals When Using Social Media

Goals-Jenny-Holiday-on-instagram

If you are using social media to promote your business, then you probably have already set some goals, such as reaching a certain number of followers in a set time period. But social media goals should go beyond the number of followers and sales. One of the biggest challenges I see facing businesses using social […]

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