Shooting Your Products: Tips and Tricks for Great Product Photos + Giveaway!

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When you’re promoting your craft products, it’s absolutely essential to have great, well-lit photos. Crafters use product photos on websites, Etsy stores, printed materials, signage and more. Eye-catching photos can be the difference between a customer clicking through to your site, or moving on something else. You can take great DIY product shots with just […]

5 Graphic Design Mistakes to Avoid

CI - 5 Graphic Design Mistakes to Avoid

If you’re doing your own graphic designing for your small business, whether it’s designing your business logo or promotional graphics, then it can be hard for the small business owner to avoid common graphic design mistakes. This list of mistakes are aimed to help the small business owner pick up tips and to understand the […]

Are Your Product Photos Looking Their Best?

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One of the most important aspects of having a handmade business is making sure your products appeal to the eye, especially when you’re selling online. Remember: the customer can’t handle your handmade goods in person while deciding whether or not to make a purchase the way they could at a craft booth or small shop. […]

Instagram for Business: Building a Community

This is Part Three of a three-part series about Instagram. Find Check out Part One and Part Two. Now that you’re posting to Instagram, you might be wondering how to interact with followers. Instagram is a social network,which is a community of people who want visual stimulation as well as conversation. Look at Instagram as […]

Instagram For Business: Basics and Beyond

This is Part 2 of a 3 part series about getting started on Instagram. Find the first part here. Now that you’ve gotten started with Instagram, you have to figure out what to post, how to attract followers, and how to drive sales/web traffic. What should you post to Instagram? You should create visually appealing […]

Instgram for Business: Getting Started

Instagram is a social network that allows users to share photos and videos and apply filters to make content more visually appealing before sharing them. Videos and photos can be shared to Instagram and a handful of other social networks, such as Facebook and Twitter, simultaneously. To get started on Instagram, you need a smartphone, […]

Make The Most of Your Cell Phone Camera

A few weeks ago, I had the opportunity to attend the SNAP! Conference held in Salt Lake City. I had the opportunity to meet bloggers, connect with craft company representatives and even sewed a scarf! One of the classes at SNAP!, Rock Your Mobile Phone Photography, was especially interesting to me. So often, we think […]

7 Ways to Build Your Business With Instagram

Have you considered using Instagram as a marketing tool for your creative business? Instagram currently has 75 million users and unlike some other social media platforms, you can post several times a day without annoying your followers. Ideas for Instagram Posts: Share offers and discounts – Fans of your work and products will want to […]

How to Use PicMonkey: Designing a Graphic

This is the fourth post in a five-part series. If you missed the first three tutorials, here’s your chance to catch-up: Getting Started Editing Photo Touching Up Photos The Design Your Own feature is a relatively new feature from PicMonkey. Users asked and the monkey responded! Before this feature was available, users would have to […]