What is email marketing? 5 Tips for Getting Started

What is Email Marketing?

With all the emphasis on social media in the past few years, you may not have thought much about email marketing recently. Email is still a very powerful tool for your creative business, and here are just a few reasons why its still one of the best types of marketing: Email is more intimate than social media. […]

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Advice for Selling Jewelry: 5 Ways To Stand Out In A Crowded Marketplace

Advice for Selling Jewelry

If you are a craft artist who makes and sells jewelry, you face some stiff competition. The craft fair scene and online retail space is crowded with tons of other handmade jewelry sellers, not to mention all of the mass-manufactured jewelry and high-end luxury jewelry brands out there. Many juried craft shows even put a […]

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Are You Setting SMART Goals For Your Creative Business?

When you think about setting goals for your creative business, are you thinking in tangible or abstract terms? The abstract is all about thoughts, ideas and concepts. That’s where we all start our process of designing wonderful crafts and handmade beauties, so it feels like a natural place to start thinking about creative business goals, […]

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Why Small Business Owners Should Care About a Marketing Plan

If you are any kind of consumer, you probably already know that marketing is mission-critical for any kind of business. We are exposed to the marketing efforts from the creators of all our favorite goods and services – and if we bought (or even just celebrated) whatever they’re offering, we are proof that their marketing […]

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How to Use YouTube for Creative Business: Part 2

In my last article about using YouTube for business, I wrote about some basic benefits a handmade business may receive from using YouTube to promote their brand and products. But now I want to dig a little deeper, and tell you how to make sure you get those benefits after setting up your channel. Typical […]

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8 Real Craft Fair Booth Ideas You Can Borrow

craft-fair-booth-ideas

To me, inspiration is everywhere. I look for ideas in everything I see and every place I go. But, I can’t be everywhere at once. There is an abundance of information and things to learn and I simply don’t have the time or energy to spend hours searching for a new idea. That’s why hashtags […]

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Handmade Selling: 5 Tips for Staying Positive During the Slow Times

handmade-selling

As handmade business owners we often get consumed by worry about a lack of orders during slow times.  This can prevent us from growing and expanding, as well as creating an environment of negativity.  But there is a better way!  The following tips will help you maximize your potential (and profits) for your crafty company. […]

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Should You Use QR Codes for Your Handmade Business?

should-your-creative-business-be-using-QR-codes-do-this2

QR Codes originated in the logistics field as a way to track inventory and products in warehouses, similar to barcodes. “QR” stands for “quick response”**, as the code is a way to store a lot of information in a small graphic and receive a quick response when scanned.   A few years ago, companies started […]

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How to Use Hashtags on Facebook for Your Crafty Business

hashtags-for-facebook

Last year the popular social media network Facebook.com added active “hashtags” to posts.  This means that you can tag your posts and comments with searchable words that help your company get found- so cool!  Let’s look at how this new feature works and how to use it on your crafty business’ Facebook Fan Page. As […]

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3 Tips to Market Your Creative Business with Confidence

Creative Business

It’s not easy to market your business to other people. How do you tell a potential investor or client about what you do without sounding like you are pushing a hard sell? How do you explain to someone you admire or look up to about your business without feeling like an impostor? First of all, […]

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