You probably have your craft show booth set up down to a science. You know that this goes HERE and that goes over THERE, and you have gotten so good at unpacking that you try to beat your best time.
Believe it or not, that may actually be hurting your sales.
If you are selling your wares locally, there is a good chance that many people see your same booth at a few shows each year. If that is the case, it is likely they will walk right by if your booth looks the same at every show. They may just figure that you don’t have anything new. It may be time to change things up…
Even if you aren’t changing your inventory, a few creative displays may get people to come back into your booth, on the chance that you have added inventory they haven’t seen yet.
Here are a few creative craft show display ideas to help you start thinking about small changes you can make to your regular booth set up.
1. Show ‘Em How It’s Done
Set up a small vignette in your booth showing customers how they can display or use your product in their own homes. Try to think of unusual ideas – they can get your customers excited about your products and be a great way to get people to ask questions and start conversations with you. Hopefully leading to more sales.
2. Move the Little Guys Around
Try bringing smaller products that used to be towards the back of your booth up front. Transfer rings from felt jewelry display cases to pretty bowls filled with grains of uncooked rice or coffee beans. There is something very tactile about sorting through goodies to find the one that is meant just for you.
The best thing about this idea is that it’s not fussy; you can straighten it back out in a jiffy once it’s all jumbled up.
You can also mass similar items together for more impact.
3. Let them DIY What They See
At nearly every show I’ve ever been to I’ve heard someone say, “I could make that” while looking over someone’s products. Why not make it easy for them?
Make a few kits, or package up some of your favorite elements used to make your handmade products to sell to those DIYers in the crowd. You won’t make as much as if you sold the finished product, but they weren’t going to buy it anyway. This way you still make a few dollars and they go away feeling like they got a deal. You and I both know that there is a good chance they will never make the project but they don’t realize that.
4. Brighten Up
One final tip! If you are doing a show that is indoors with rather dim lighting use it to your advantage. Take a few small spotlights with you and spotlight one product or another. People will be drawn in by the pinpoints of light – like moths to a flame.
Do you tend to set up your booth the say way at every show? What display ideas have you used in the past that have worked well? Let us know, and then check out my blog!
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