Guest Post: How to Get Started: Facebook Business Page Part 3

Social Media

Now that you’ve set up a Facebook Page for your business and you’re posting regularly, the next step is to measure performance and to look into using Facebook Ads to promote your business. How to Get Started: Facebook Business Page Part 3 by Jennifer Priest   How to Use Facebook Insights At the top of […]

How to Get Started: Facebook Business Page Part 2

Social Media

In the last installment, we covered how to set up a Facebook Page for your business. Once your Facebook business page is set up, your success will depend on what you post to the page itself. In this installment in the series, not only will we cover basic Facebook business advice, but also what to […]

Guest Post: How to Get Started: Facebook Business Page Part 1

Social Media

Facebook has created business Pages as a way for businesses to have a presence on Facebook that is different from a personal profile with a friends list. The terms of service on Facebook state that personal profiles are not permitted for commercial use, so if you are running a business, it is important that you […]

Using Twitter Chats for Business

Social Media for Business

Many creative business owners are looking for opportunities to connect with other indie artisans, small business owners, or content experts while also keeping abreast of the latest developments in their industry, social media, and handmade marketplaces. One way to do this  – from any location – is to participate in Twitter Chats. (If you’re new […]

Using Social Media For Business: Getting Started on Facebook

Welcome to the fifth in a series of posts about getting started on different social media platforms! Today we are focusing on Facebook, a giant in the social media industry. You will learn how to use Facebook and receive a helpful overview on using Facebook for business. Facebook: The Backstory Facebook was founded in 2004 as a […]

Using Social Media for Business: How to Create a Business Account on Pinterest

Welcome to the fourth in a series of posts about getting started on different social media platforms! Today we are focusing on Pinterest, an image sharing/content curation platform with social features. Pinterest: The Backstory Pinterest launched in 2010 and now has over 44 million users. Although initially using Pinterest for marketing was discouraged, features for business users have since expanded. […]

Using Social Media for Business: Getting Started on LinkedIn

Welcome to the fourth in a series of posts about getting started on different social media platforms! Even if you don’t have a lot of experience online, learning how to use social media is very easy. Today we are focusing on how to use LinkedIn, the professional networking service. LinkedIn: The Backstory LinkedIn launched in 2003 and […]

How to Use YouTube for Creative Business: Part 2

In my last article about using YouTube for business, I wrote about some basic benefits a handmade business may receive from using YouTube to promote their brand and products. But now I want to dig a little deeper, and tell you how to make sure you get those benefits after setting up your channel. Typical […]