Using Social Media for Business: Getting Started on LinkedIn

Welcome to the fourth in a series of posts about getting started on different social media platforms! Even if you don’t have a lot of experience online, learning how to use social media is very easy. Today we are focusing on how to use LinkedIn, the professional networking service. LinkedIn: The Backstory LinkedIn launched in 2003 and […]

How to Use YouTube for Creative Business: Part 2

In my last article about using YouTube for business, I wrote about some basic benefits a handmade business may receive from using YouTube to promote their brand and products. But now I want to dig a little deeper, and tell you how to make sure you get those benefits after setting up your channel. Typical […]

How to Use YouTube for Creative Business: Part 1

One of the most important things–perhaps the most important thing–you can do after starting your handmade business, is to make sure people are actually seeing your products. YouTube is one of the best possible tools for this job. Videos travel fast and are seen by many. They also ensure that people are not only seeing […]

Using Social Media for Business: Getting Started on Twitter

Welcome to the third in a series of posts about getting started on different social media platforms! Today we are focusing on Twitter, the social network that challenges creative business owners to refine their marketing messages down to 140 characters. Twitter: The Backstory Twitter launched in 2007 and now has over 288 million monthly active users […]

Using Social Media for Business: Getting The Most Out of Google+

Welcome to the second in a series of posts about getting started on different social media platforms! Today we are following up last week’s post on Google+ (also known as G+) by sharing tips for getting more out of using G+ for business. Now that you have a presence on G+, you may be wondering how you […]

Using Social Media for Business: Getting Started on Google+

Welcome to the first in a series of posts about getting started on different social media platforms! Today we are focusing on Google+ (also known as G+). Many people make the mistake of passing Google+ up, thinking it to be smaller and less effective than it actually is. Learning how to use Google+ is easy […]

Social Media Content Ideas You’ve Never Thought About

Social media - Walnut Hollow BTS

What do you usually post to social media to promote your business? Many creative businesses post about sales, new products, and events they’ll be appearing at, all of which are good pieces of information that your followers are probably interested in. But this kind of content isn’t going to build a solid relationship with your […]

How To Set Goals When Using Social Media

Goals-Jenny-Holiday-on-instagram

If you are using social media to promote your business, then you probably have already set some goals, such as reaching a certain number of followers in a set time period. But social media goals should go beyond the number of followers and sales. One of the biggest challenges I see facing businesses using social […]