Using Social Media for Business: Getting Started on Twitter

Welcome to the third in a series of posts about getting started on different social media platforms! Today we are focusing on Twitter, the social network that challenges creative business owners to refine their marketing messages down to 140 characters. Twitter: The Backstory Twitter launched in 2007 and now has over 288 million monthly active users […]

Using Social Media for Business: Getting The Most Out of Google+

Welcome to the second in a series of posts about getting started on different social media platforms! Today we are following up last week’s post on Google+ (also known as G+) by sharing tips for getting more out of using G+ for business. Now that you have a presence on G+, you may be wondering how you […]

Using Social Media for Business: Getting Started on Google+

Welcome to the first in a series of posts about getting started on different social media platforms! Today we are focusing on Google+ (also known as G+). Many people make the mistake of passing Google+ up, thinking it to be smaller and less effective than it actually is. Learning how to use Google+ is easy […]

Social Media Content Ideas You’ve Never Thought About

Social media - Walnut Hollow BTS

What do you usually post to social media to promote your business? Many creative businesses post about sales, new products, and events they’ll be appearing at, all of which are good pieces of information that your followers are probably interested in. But this kind of content isn’t going to build a solid relationship with your […]

How To Set Goals When Using Social Media

Goals-Jenny-Holiday-on-instagram

If you are using social media to promote your business, then you probably have already set some goals, such as reaching a certain number of followers in a set time period. But social media goals should go beyond the number of followers and sales. One of the biggest challenges I see facing businesses using social […]

The Six Most Useful Apps for Your Handmade Business

Best-Apps-for-your-Handmade-Business

These days almost everyone has a smartphone or a tablet computer.  Many of the popular applications can simplify your business’ selling, shipping, and social media posting.  Let’s look at five apps that can help you take your crafty company to the next level! Instagram The most popular new app is definitely Instagram. Everyone from crafters […]

How to Use Hashtags on Facebook for Your Crafty Business

hashtags-for-facebook

Last year the popular social media network Facebook.com added active “hashtags” to posts.  This means that you can tag your posts and comments with searchable words that help your company get found- so cool!  Let’s look at how this new feature works and how to use it on your crafty business’ Facebook Fan Page. As […]