Four Marketing Mistakes to Avoid When Starting Your Handmade Business

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There are so many ways to not maximize your potential when beginning your crafty company. From neglecting to offer discounts to having conflicting branding, these errors can hold you back from success. I’ve made some of these mistakes myself when starting out, so here are a few tips to get you on the right path: […]

What is email marketing? 5 Tips for Getting Started

What is Email Marketing?

With all the emphasis on social media in the past few years, you may not have thought much about email marketing recently. Email is still a very powerful tool for your creative business, and here are just a few reasons why its still one of the best types of marketing: Email is more intimate than social media. […]

Advice for Selling Jewelry: 5 Ways To Stand Out In A Crowded Marketplace

Advice for Selling Jewelry

If you are a craft artist who makes and sells jewelry, you face some stiff competition. The craft fair scene and online retail space is crowded with tons of other handmade jewelry sellers, not to mention all of the mass-manufactured jewelry and high-end luxury jewelry brands out there. Many juried craft shows even put a […]

Are You Setting SMART Goals For Your Creative Business?

When you think about setting goals for your creative business, are you thinking in tangible or abstract terms? The abstract is all about thoughts, ideas and concepts. That’s where we all start our process of designing wonderful crafts and handmade beauties, so it feels like a natural place to start thinking about creative business goals, […]

How to Refresh Your Visual Brand — For Free!

In an increasingly visual world, knowing not only how to build your brand but how to have a distinctive brand identity can help your creative business stand out. Here are 2 branding tips you can use even if you’re on a shoestring budget! 1. Start with a color palette Choose a color palette to represent your business and […]

Should You Use QR Codes for Your Handmade Business?


QR Codes originated in the logistics field as a way to track inventory and products in warehouses, similar to barcodes. “QR” stands for “quick response”**, as the code is a way to store a lot of information in a small graphic and receive a quick response when scanned.   A few years ago, companies started […]

3 Tips to Market Your Creative Business with Confidence

Creative Business

It’s not easy to market your business to other people. How do you tell a potential investor or client about what you do without sounding like you are pushing a hard sell? How do you explain to someone you admire or look up to about your business without feeling like an impostor? First of all, […]

Breaking Down E-Mail Marketing: Reaching Your Audience

If you read Part 1 in this series, then you know how important it is to start an email newsletter. But how do you achieve the best results and make sure your newsletter is actually seen? Keep These E-Mail Marketing Principles In Mind: Be consistent and regularly send your newsletter. Respect your customer’s privacy. Avoid […]