Should You Use QR Codes for Your Handmade Business?


QR Codes originated in the logistics field as a way to track inventory and products in warehouses, similar to barcodes. “QR” stands for “quick response”**, as the code is a way to store a lot of information in a small graphic and receive a quick response when scanned.   A few years ago, companies started […]

3 Tips to Market Your Creative Business with Confidence


It’s not easy to market your business to other people. How do you tell a potential investor or client about what you do without sounding like you are pushing a hard sell? How do you explain to someone you admire or look up to about your business without feeling like an impostor?   First of […]

Breaking Down E-Mail Marketing: Reaching Your Audience

If you read Part 1 in this series, then you know how important it is to start an email newsletter. But how do you achieve the best results and make sure your newsletter is actually seen? Keep These E-Mail Marketing Principles In Mind: Be consistent and regularly send your newsletter. Respect your customer’s privacy. Avoid […]

Marketing 101


Marketing is an essential part of business. What’s surprising is that many people aren’t completely sure of what it entails. People often associate marketing with advertising and promotion, but this isn’t always the case. Marketing itself is an umbrella that hosts various branches underneath its arch. So if you’re in the beginning stages of a […]

Shameless: Ten Fabulous Free Ways to Market Brand You!

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One of the biggest challenges for creatives is getting your message to break through the buzz.  The internet is literally packed with DIY and craft blogs and sites.  Just spend an afternoon surfing the net and you can become overwhelmed fairly quickly.  Where do you find your niche in this tsunami of creativity?  What makes […]