Five Basic Lessons of Marketing
- You are not what you sell. I don’t care if you literally put your own blood on there (yeah, don’t ask), but it is not you. It is your stuff. You are selling stuff. Not you. With that in mind, remember, not even Elvis or the Beatles had 100% of the market share when they were at their hottest. So, get over yourself. Your new mantra: “Not everyone is going to love my stuff.” I repeat, get over yourself. Realize that some (read: many) people will walk away and not even look at you. Do not take it personally. This is business and it just is. No deep philosophy. No “it’s okay, it’s not you, it’s them.” It just is. So, look up, smile, you need to get busy. Your new goal is to find the people that will love your stuff and keep them coming back.
- Set your goal: “Find the people that will love my stuff.” This is a fancy term used in professional circles as business development, marketing and the like. Now, how to do that? There is a key. This is very important and it will take some work on your part. You need to figure out what types of people will like your stuff. Who is your audience? Some Easy and Obvious Samples – Selling earrings? People with ears. Selling signs that hang on doors? People with doors. Selling sugary baked goods? People who eat sweets and who are not diabetic. Selling life coach techniques? People who live life. When you figure out who your audience is, you need to get answers to the following questions. What type of things do they like to do? Where do they live? Where do they hang out? How can I get there? Meet them? Know them? You need to spend the time to figure this out or you will not know where to go next. Once, you answered the questions above. Then, start hanging out at those places. Find their common interests. Find their goals. Figure out their problems and offer them solutions. Investigate this. Once you find them, then, you can tell them about your stuff. Be yourself, or at least be really really nice.
- Don’t just stand there, show off! After you have found the people who love your stuff, show them your stuff. Take great pictures if an online shop, or present a great group of items in person. Be neat. Be professional. Look your Sunday best. This is the impression they will take with them. Yes, this is when they will judge your stuff. No pressure. But, this is the reason they will stay and look, or go buh-bye with their wallets.
- Keep them coming back. Once you have found the lovely people who love your stuff and stayed to give you their money, then, take care of them – very well. It does bear repeating, take good care of them. This is also known as customer service. Provide a great one and they will keep coming back for more. Then, they will tell their friends about your stuff. Their friends will probably be the same type of people that they are. So, there is a good likelihood that their friends will also love your stuff. And, these new friends will also be telling their friends about your stuff. And on and on the circle goes. You just tapped the best kind of marketing in the world, word of mouth, a.k.a organic marketing.
- Grow. Change. Be better. We all love the way things used to be. We all like to go back to the good ‘ole days. Nostalgia is deceivingly fun. It’s a distant memory and it’s over with. So, of course it is fondly remembered. But, reality is we are in the here and now. And, reality is everything changes. Everyone changes and people do grow. Do you want to play catch up or do you want to be in front? So, change, improve, get better. Somehow be more interesting. If you are more interesting, then, you are not boring. I know, it is so obvious. Yet, it has to be said. Do not be boring. People are just not attracted to boring people. Just saying.
So, five very easy and basic tips. Now go on and do.
Do you have any tricks for increasing sales and readership? What is your blog demeanor?
Article By: Yvette for Fine Heart’s Mindstream
Originally featured on Fine Heart’s Mindstream. Republished with permission.
Latest posts by CreativeIncome (see all)
- Craft Show Bestsellers: What You Should Sell at Summer Shows - June 3, 2015
- 10 Quick and Insightful Craft Fair Tips from Our Readers - May 27, 2015
- Crafty Business Tips: How to Survive an Outdoor Craft Fair - May 15, 2015